Cleo Clarke

Dec 4, 2023 | hotelexecutive.com | Cleo Clarke |Sandy Hanson |Adi Y. Segal

This article was co-authored by Luke Glisan, Shareholder, Brownstein Hyatt Farber Schreck , and Christine Samsel, Shareholder, Brownstein Hyatt Farber Schreck With every reservation and every check-in, hotels collect consumers' personal information. Data may be collected at multiple points, including a hotel's website and app. The data is not only useful in ensuring a smooth and pleasant stay for guests, but also for marketing and loyalty programs that keep customers coming back.