Colin Kirkland

2 days ago | mediapost.com | Colin Kirkland

Days after announcing “Under the Ghost” at NewFronts, Snapchat kicked off the live music series with a set by rapper Kid Cudi, who performed his soon-to-be-released single, “Neverland” and more unreleased music for a small crowd of Snap’s most viral creators, as well as what the company calls “superfans.” According to Snapchat, the Under the Ghost sessions are designed as intimate in-person shows that simultaneously translate to a “digital backstage pass” for Snapchatters watching clips and...

3 days ago | mediapost.com | Colin Kirkland

TikTok is rolling out a new “Live” feature designed to help livestreamers better engage with their viewers, according to screenshots flagged on Threads. Deemed “Live setup for client acquisition,” the new feature allows hosts of livestreams to showcase a button that invites viewers to connect directly with the host via direct messages. Hosts will see the opportunity in the app’s broadcast options.

4 days ago | mediapost.com | Colin Kirkland

A new study issued by the Interactive Advertising Bureau (IAB) highlights the growing digital economy -- which now makes up 18% of the U.S. GDP -- citing a rapid increase in internet-related jobs and the unprecedented rise of creators since 2020. In its 17th year, the IAB’s study shows that the digital economy in the U.S. has doubled since 2020, reaching $4.9 trillion in total and driving employment in the country.

4 days ago | mediapost.com | Colin Kirkland

Pinterest reported its first quarter revenue this week, following similar results trends compared to some of its social media competitors and ultimately boosting both revenue and its user base.

5 days ago | mediapost.com | Colin Kirkland

A new study issued by the Interactive Advertising Bureau (IAB) highlights the growing digital economy -- which now makes up 18% of the U.S. GDP -- citing a rapid increase in internet-related jobs and the unprecedented rise of creators since 2020. In its 17th year, the IAB’s study shows that the digital economy in the U.S. has doubled since 2020, reaching $4.9 trillion in total and driving employment in the country.