MediaPost

1 day ago | mediapost.com | Colin Kirkland

by Colin Kirkland , 12 minutes agoIn order to enhance in-app engagement and capitalize on conversation around current events, X has partnered with Polymarket, a crypto-based prediction marketplace where users make wagerson different outcomes for real-world events.

1 day ago | mediapost.com | Colin Kirkland

by Colin Kirkland , Yesterday Less than a year after launching its first-ever native iPad app, Snapchat is bringing its mobile-firstsocial media platform to Apple Watch users with a new watchOS app, further expanding how its 900 million monthly active users can experience Snapchat. With this launch, Snapchat will become available on smartphones, tablets, the web and Apple Watch devices. The tech company says that the watchOS app will bring new functionality to Snap users.

1 day ago | mediapost.com | Ray Schultz

by Ray Schultz , 8 hours ago MiQ, a global programmatic mediafirm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma connects the entireprogrammatic ecosystem in one place, including data, technology, and campaign workflows, the company says. If it works as promised, MiQ Sigma could bring programmatic buys more efficiently topublishers.

1 day ago | mediapost.com | Ray Schultz

by Ray Schultz , Columnist, 5 hours ago Newspaper publishers from The New York Times to Gannett routinely release their digital subscription numbers. In some cases, the celebrated growth makes up, inpart, for print declines. The Boston Globe, the renowned New England daily, is going against this trend. The Globe has stoppedreporting digital subscriber totals to the Alliance for Audited Media (AAM), according to Boston Business Journal. The reason is that its subscriber rate has slowed.

1 day ago | mediapost.com | Colin Kirkland

by Colin Kirkland , 3 minutes agoLess than a year after launching its first-ever native iPadapp, Snapchat is bringing its mobile-first social media platform to Apple Watch users with a new watchOS app, further expanding how its 900 million monthly active users can experienceSnapchat. With this launch, Snapchat will become available on smartphones, tablets, the web and Apple Watchdevices. The tech company says that the watchOS app will bring new functionality to Snap users.