MediaPost

MediaPost Communications is a company located in the United States that focuses on sharing news and insights about the advertising and media sectors. Established in 1996, it offers various products such as its website (mediapost.com), two print magazines (MEDIA and OMMA), over 65 email newsletters, and more than 35 industry summits and conferences each year.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#211998

United States

#73040

Business and Consumer Services

#3045

Traffic sources

Monthly visitors

Articles

What's Next For Giannis Antetokounmpo? How About Huggies?

1 day ago | mediapost.com | Les Luchter

Fans who had expected to see Milwaukee Bucks superstar Giannis Antetokounmpo still on the court at this point in the NBA playoffs can instead catch him in Huggies diaper commercials.
New Benchmarks Show CMOs Struggling To Do More With (Even) Less

1 day ago | mediapost.com | Sarah Mahoney

If you’re a CMO running marathons on a sprinter’s budget, you’ve got company. Two new reports — one from Deloitte Digital and another from Gartner — show that while marketing budgets may be rising on paper, gains are being devoured by inflation, martech costs, and growing pressure to prove ROI. Deloitte Digital’s new "Marketing Benchmarks Report" describes CMOs caught in a “perfect storm” of tech disruption, shifting customer expectations, and increasing scrutiny from finance teams.
Ohio AG Wants Appellate Court To Restore Social Media Law

1 day ago | mediapost.com | Wendy Davis

Ohio Attorney General Dave Yost this week appealed an order that blocks the state from enforcing a social media law that would have restricted teens' ability to use tech platforms. Yost hasn't yet filed substantive arguments with the 6th Circuit Court of Appeals, which will preside over his appeal.
Musk Withdraws Ad Boycott Suit Against Twitch

1 day ago | mediapost.com | Wendy Davis

Elon Musk's X Corp. has withdrawn its ad-boycott lawsuit against Amazon's Twitch, according to court papers filed Monday with U.S. District Court Judge Jane Boyle in Wichita Falls, Texas. The move was without prejudice, meaning that X Corp. could bring its complaint again in the future. The withdrawal comes around four weeks after Boyle rejected a deal that would have paused the dispute until January 2026. That deal would have required Twitch to meet certain unnamed conditions by the end of the year.
Oikos Shakes Up the Center Store With Shelf-Stable Launch

1 day ago | mediapost.com | Sarah Mahoney

As the wellness and protein boom reshapes grocery aisles, Oikos is stepping out of the dairy case and into glove compartments. With new shelf-stable protein-and-fiber shakes, the Danone-owned brand is chasing growth in the $7 billion ready-to-drink category, tapping into on-the-go lifestyles, center-store expansion, and the rising nutritional needs of GLP-1 users. CMO Linda Bethea tells Marketing Daily why the move marks a new chapter for the brand — and possibly the category.
Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign

1 day ago | mediapost.com | Les Luchter

If Allegra can help Sneezy and Sleepy control allergies and stay awake without impairing brain function, why not race car drivers and pit stop crews? So the Opella Healthcare brand is extending its “No Brainer” campaign from “Snow White” to the Indianapolis 500. During the May 25 race, millions of TV viewers will see the debut of the “Allegra Pit Shop” -- a key part of the non-drowsy medication’s just-announced team-up with the Andretti Global racing team and its star driver Marcus Ericsson.
G. Elliott Morris Debuts Strength In Numbers On Substack

2 days ago | mediapost.com | Ray Schultz

G. Elliott Morris, the journalist who ran 538 from 2023 until Disney/ABC News shut it down in March of this year, has launched Strength In Numbers, a data-driven Substack.
Fair AI: Newsroom Workers Are Winning Protections In Labor Deals

2 days ago | mediapost.com | Ray Schultz

Publishers about to negotiate labor contracts better be prepared for one thing: Workers are now demanding—and winning—AI protections. More than two dozen collective bargaining agreements contain language covering artificial intelligence, according to the NewsGuild. The purpose is to protect jobs—and journalistic integrity. Guild members have escalated their actions to the point of going on strike to win AI language in agreements.
Gasp-People Are More Trusting Of News, Including Republicans

2 days ago | mediapost.com | Ray Schultz

Trust in media has been growing within an unexpected group: Republicans, according to a new report from Pew Research Center. Of those surveyed, 53% of Republicans trust at least some of the information coming from national news organizations, up from 40% last year. Up until last year, trust had been declining among this cohort. But it apparently has improved with Trump’s reassuming the presidencyMoreover, Republicans are also more likely to say they trust local news outlets—(75% vs.
Snapchat Brings Out Kid Cudi For Its First 'Under The Ghost' Session

2 days ago | mediapost.com | Colin Kirkland

Days after announcing “Under the Ghost” at NewFronts, Snapchat kicked off the live music series with a set by rapper Kid Cudi, who performed his soon-to-be-released single, “Neverland” and more unreleased music for a small crowd of Snap’s most viral creators, as well as what the company calls “superfans.” According to Snapchat, the Under the Ghost sessions are designed as intimate in-person shows that simultaneously translate to a “digital backstage pass” for Snapchatters watching clips and...