Colin Lewis

1 week ago | internetretailing.net | Colin Lewis

Amazon Sponsored Ads have launched in Ireland. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, Sponsored Brand Video and Brand Stores on Amazon.ie. This is hot on the heels of the Amazon marketplace launching in Ireland  – the 23rd global marketplace and 11th in Europe – on 18 March 2025.

1 week ago | internetretailing.net | Colin Lewis

The IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across Europe. TL:DRRetailers can now become certified through a rigorous independent audit process. Ad Tech partners are invited to join a beta phase to shape the programme before full rollout in 2026.

1 week ago | internetretailing.net | Colin Lewis

Lessons from the US, UK and Australia: why retail media in home improvement is not the sameDIY is very different from grocery when it comes to Retail Media Networks. You don’t shop for a drill every week. You buy it because the shelf isn’t going to put itself up. Shoppers work out the task they need to complete—fixing, renovating, decorating or even planting flowers in spring and then think about product or category to solve that problem.

1 week ago | internetretailing.net | Colin Lewis

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has released its 2024 AdEx Benchmark Report at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9 billion in annual revenue for the first time in constant currency terms. The AdEx Benchmark Report remains the definitive source for advertising expenditure insights across Europe.

1 week ago | internetretailing.net | Colin Lewis

Each year I write a ‘Seven Challenges for Retail Media’. My insights come from working with brand advertisers, Retail Media networks, AdTech vendors, industry bodies like the IAB & ISBA, as well as trusted analysts, industry stakeholders and friends, in the UK, Australia, New Zealand, France, Italy, Romania, Chile, Ireland, US, Canada, Turkey and Brazil. The seven challenges are not predictions. Instead, they are ideas with nuance to help shed some light on Retail Media in 2025.