Colin Lewis

1 week ago | internetretailing.net | Colin Lewis

I interviewed Sam Knights, CEO of SMG, to find out more about SMG’s recent Deliveroo partnership and the wider opportunity for retail media and quick commerce. SMG operate six-plus Retail Media Networks for retailers such as Boots, Co-op, Morrisons, Asda, The Very Group and WHSmith North America. Deliveroo announced a strategic partnership with SMG to drive its growth of its advertising and media offering, Deliveroo Media.

1 week ago | internetretailing.net | Colin Lewis

The digitisation of physical retail spaces is increasingly common as retailers rollout digital screens across in-store locations. This proliferation of in-store digital surfaces has led to the questions: is in-store retail media simply a rebranded version of digital out-of-home (DOOH) advertising? The answer is a clear “NO”. Yes, there are superficial similarities: DOOH advertising has evolved from static billboards to dynamic displays.

1 week ago | internetretailing.net | Colin Lewis

Retail Media Networks have been set-up all over the world. It’s not just the US or Europe – there is lots of innovation in Retail Media Networks in Latin America, Asia, Australia, New Zealand – and we are going to profile some of them here on Internet Retailing. This week’s profile is one of Latin America’s biggest drugstore retailers, RD Saúde (or Raia Drogasil) and their Retail Media Network, Impulso. RD Saúde is the largest drugstore company in Latin America by revenue and market capitalisation.

1 week ago | belfasttelegraph.co.uk | Colin Lewis

And there was me thinking that Brexit was the single best example of national self-harm. How wrong was I. It completely pales in comparison to the impact of what is currently happening in the US. It has been trumped by Trump. President Trump’s economic policy announcements over recent days, and now U-turns, all of which have major global trade and geopolitical implications, have seemingly done nothing to ‘Make America Great Again.’

3 weeks ago | internetretailing.net | Colin Lewis

Retail Media presents a unique opportunity for new product launches– the chance to communicate with customers at key moments across the shopping journey. Quick Commerce (Q-Com) is the perfect channel for new product development (NPD). Traditionally, new product development and launch often started with ideation based largely on a combination of purchasing data with anecdotal evidence from surveys and focus groups.