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2 weeks ago | 
internetretailing.net | Colin Lewis
Cotswold Outdoor Group, the British company behind high-street brands Cotswold Outdoor, Runners Need and Snow + Rock, announced the launch of a new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha. Cotswold Outdoor Group has 75 stores nationwide with a unique proposition as a service-driven retailer, offering real expertise and personal service to create a great customer experience and boost customer loyalty.
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2 weeks ago | 
internetretailing.net | Colin Lewis
Three years ago, Retail Media was nowhere to be seen at the Cannes Festival of Creativity. Today, it’s at the heartThe Cannes Lions International Festival of Creativity is renowned for the big names and the big campaigns. Reese Witherspoon, Percy Jackson and Serena Williams are there. Lola Young (Messy) talking about neurodivergence.
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2 weeks ago | 
internetretailing.net | Colin Lewis
Tayab Hasan, GM Ads at Careem | Retail Media, Data Monetisation and GrowthI would like to talk about a topic no one is addressing—perhaps because it’s inconvenient and strikes at the heart of the commercial relationship between retailers and their most loyal CPG advertisers. Here it is: Endemic CPG brands are passing on the cost of retail media to retailers and we just don’t know how much of it is being passed on.
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2 weeks ago | 
internetretailing.net | Colin Lewis
WPP Media has launched Open Intelligence, a “Large Marketing Model” capable of turning “trillions of data signals into predictive actionable intelligence, so you can perform in every channel, every market and with every consumer globally,” according to the company.
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2 weeks ago | 
belfasttelegraph.co.uk | Colin Lewis
While on the Department for the Economy’s website, I stumbled across its 2024/25 Business Plan End of Year Progress Report. I was pleased to note this timely, if limited, nod to openness and transparency. But let’s be frank, had I not been searching for a piece of unrelated information, I would have been no wiser about performance. And judging from the lack of associated PR activity and, as a consequence, the absence of any public commentary, no one else would have been either.
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4 weeks ago | 
internetretailing.net | Colin Lewis
Amazon Sponsored Ads have launched in Ireland. Eligible sellers and vendors can now leverage Sponsored Products, Sponsored Brands, Sponsored Brand Video and Brand Stores on Amazon.ie. This is hot on the heels of the Amazon marketplace launching in Ireland – the 23rd global marketplace and 11th in Europe – on 18 March 2025.
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4 weeks ago | 
internetretailing.net | Colin Lewis
The IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across Europe. TL:DRRetailers can now become certified through a rigorous independent audit process. Ad Tech partners are invited to join a beta phase to shape the programme before full rollout in 2026.
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1 month ago | 
internetretailing.net | Colin Lewis
Lessons from the US, UK and Australia: why retail media in home improvement is not the sameDIY is very different from grocery when it comes to Retail Media Networks. You don’t shop for a drill every week. You buy it because the shelf isn’t going to put itself up. Shoppers work out the task they need to complete—fixing, renovating, decorating or even planting flowers in spring and then think about product or category to solve that problem.
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1 month ago | 
internetretailing.net | Colin Lewis
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has released its 2024 AdEx Benchmark Report at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9 billion in annual revenue for the first time in constant currency terms. The AdEx Benchmark Report remains the definitive source for advertising expenditure insights across Europe.
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1 month ago | 
internetretailing.net | Colin Lewis
Each year I write a ‘Seven Challenges for Retail Media’. My insights come from working with brand advertisers, Retail Media networks, AdTech vendors, industry bodies like the IAB & ISBA, as well as trusted analysts, industry stakeholders and friends, in the UK, Australia, New Zealand, France, Italy, Romania, Chile, Ireland, US, Canada, Turkey and Brazil. The seven challenges are not predictions. Instead, they are ideas with nuance to help shed some light on Retail Media in 2025.
