Colleen Holland

Great ideas don't always need oodles of cash to turn into a successful business. A little cash + perseverance goes a long way. #vegnewschat

Q12: 12 years ago, we had no money. Just an idea and unwavering passion. Would I do it that way again? No, but ... #vegnewschat

Q11: And know your strengths! If someone can do it better/faster, let them. Focus on what you do best. #vegnewschat

A11: We came to the table with different skill sets and easily settled into our respective roles. Specializing = key. #vegnewschat

Q10: Have a great idea, work tirelessly, and make smart decisions. #vegnewschat

A9: Your brand is like a person. Be trustworthy, ethical, and unique. #vegnewschat

A9: Believing in your brand, being an ambassador for your brand, and making your brand look good. Hire a professional! #vegnewschat

Q8: Again, passion is everything. I live and breathe VegNews + veganism, so staying on top of vegan trends is a dream! #vegnewschat

A8: Reading blogs, being active in social media, going to events, building relationships, and having a great editorial team! #vegnewschat

We always joke that we could produce a daily magazine if we wanted to—there are so many wonderful stories out there! #vegnewschat

Q7: We're on the cusp of an exploding vegan market. In 2011, plant-based milks were a $1.3 billion industry. So exciting! #vegnewschat

Q6: And a good marketing plan doesn't require a huge budget. Just a lot of passion + creativity! #vegnewschat

Q6: Marketing + social media is vital to building your brand. We've exhibited at 100s of shows and are active on social media. #vegnewschat

I love this quote >> "If you love what you do, you'll never work a day in your life." #vegnewschat

Q5: Working around the clock in the start-up years isn't sustainable. Find balance in work/life; your biz will benefit! #vegnewschat

Q4: Research the market, raise some money, hire a designer, and believe in yourself. Be a positive ambassador for your brand. #vegnewschat

Q3: Also, ignorance can be bliss. We really didn't know what we were doing in those early days, but we believed in our idea. #vegnewschat