Connor Camilleri

Sep 10, 2024 | b2bmarketing.net | Connor Camilleri

Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as client and agency partner, they are using Google AI tools to “walk it like they talk it” – supercharging and streamlining every part of their shared creative process, from sentiment scraping to shortcutting film production.

Sep 10, 2024 | b2bmarketing.net | Connor Camilleri

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach than traditional B2C strategies. This guide explains why B2B marketing teams need a specialized social media management platform designed specifically for B2B marketing.

Sep 9, 2024 | b2bmarketing.net | Connor Camilleri

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, highlighting how in-person, virtual, and hybrid events are being leveraged to build engagement, trust, and loyalty among target audiences.

Sep 4, 2024 | b2bmarketing.net | Connor Camilleri

In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge this gap. In this webinar, in association with Inbox Insight, we will be giving you the playbook on enhancing a brand’s visibility and driving qualified leads; plus you’ll get the chance to listen to a compelling panel discussion with senior-level B2B marketers on the very topic.

Aug 29, 2024 | b2bmarketing.net | Connor Camilleri

In a marketing landscape where standing out is virtually impossible, choosing the right digital experience platform is absolutely critical for client-side marketers. From creating seamless experiences across channels to producing quality content and implementing deep personalization, digital experience platforms provide exceptional customer success stories – if done in the right way.