B2B Marketing

2 weeks ago | b2bmarketing.net | Kavita Singh

Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out which marketing agency has undergone the most YoY growth both percentage-wise and in terms of $ amount, then read on to check out the top 10 agencies for both. To be clear, the top 10 agencies who reported the largest percentage increase in YoY US gross income were named our Rising Stars.

3 weeks ago | b2bmarketing.net | Kavita Singh

Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth and headcount. Every year, we reveal insights into the US agency landscape through our in-depth benchmarking report. Before we jump in, it’s important to note that we asked agencies to provide us with financial data from their most recently closed financial year.

1 month ago | b2bmarketing.net | Kavita Singh

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing. Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

1 month ago | b2bmarketing.net | David E Rowlands

No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t, the key takeaway goes something like this: today’s buyer doesn’t want to be sold to. They want to conduct their own research at their own pace. They want to do it silently online. They want peer recommendations. Then, when they’re ready – and only when they’re ready – do they want to buy.

1 month ago | b2bmarketing.net | Kavita Singh

When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services. Fast forward to today, and the landscape has transformed so fundamentally that those old tactics are not just inefficient; they’re nearly obsolete.