B2B Marketing

1 week ago | b2bmarketing.net | Kavita Singh

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing. Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

2 weeks ago | b2bmarketing.net | David E Rowlands

No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t, the key takeaway goes something like this: today’s buyer doesn’t want to be sold to. They want to conduct their own research at their own pace. They want to do it silently online. They want peer recommendations. Then, when they’re ready – and only when they’re ready – do they want to buy.

2 weeks ago | b2bmarketing.net | Kavita Singh

When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services. Fast forward to today, and the landscape has transformed so fundamentally that those old tactics are not just inefficient; they’re nearly obsolete.

2 weeks ago | b2bmarketing.net | Kavita Singh

Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting insights revealed from our experts, case studies and more. First off, when we surveyed 83 UK agencies, 19 of them said ABM was one of their top three specialisms. That means nearly a quarter of agencies are making ABM a strategic priority but in turn that means a majority of agencies are not.

3 weeks ago | b2bmarketing.net | Kavita Singh

The appointment not only furthers Gravity Global’s growing footprint in more complex industries but it also reinforces the agency’s presence in the US. This appointment comes after Gravity Global acquired her medical branding and marketing agency called LEE Branding. Founded in 2011, LEE Branding focuses on strategic advertising for medical brands, boasting partners from mid-sized and start-up clients from healthcare, devices, medical technology and pharmaceutical industries.