B2B Marketing

1 week ago | b2bmarketing.net | Kavita Singh

Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face without honed and buffed brand guidelines shaping their every move. Such guidelines, of course, are needed. A brand book can be shared across a business, protecting it from careless or wanton visual corruption.

3 weeks ago | b2bmarketing.net | Kavita Singh

Gone are the days when businesses could chase growth at any cost, a model sustained by the era of near-zero interest rates and seemingly endless pools of venture capital. Today, as I reflect on discussions not just within the tech industry but with sectors as varied as property development, a common theme emerges: the essential, transformative role of AI in responsible business growth.

3 weeks ago | b2bmarketing.net | Kavita Singh

If you haven’t checked it out already, our UK Agencies Benchmarking Report is chock-full of insights about the B2B industry. And if you’re looking for the marketing agency that has gone through the most growth (percentage-wise) YoY, then read our blog below to check out the top 10. Before we get started, it’s worth noting that the Rising Stars we are highlighting are the top 10 agencies that reported the largest percentage increase in UK gross income.

1 month ago | b2bmarketing.net | Kavita Singh

True inclusivity goes far beyond quotas and policies. When we feel comfortable expressing ourselves, our experiences, and perspectives, great things can happen: innovation flourishes, creative problem-solving becomes the norm, and collaboration thrives…The question is therefore, how can we all contribute to making true inclusivity in business the norm for the next generation? Creating a positive and productive work environment relies on active listening and representation.

1 month ago | b2bmarketing.net | David E Rowlands

According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s words, “This misalignment brings real commercial risk: when CMOs can’t demonstrate the full impact of their work, marketing investment can suffer, ultimately undermining business growth.”Nowhere is this more prevalent than in the gap between brand and demand.