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1 week ago | 
martech.org | Constantine von Hoffman
Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.
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1 week ago | 
harro.com | Constantine von Hoffman
Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.
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1 week ago | 
martech.org | Constantine von Hoffman
Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collectionAn outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.
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1 week ago | 
harro.com | Constantine von Hoffman
Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collection. An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.
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1 week ago | 
martech.org | Constantine von Hoffman
Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters.
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1 week ago | 
martech.org | Constantine von Hoffman
Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new:Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites.
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1 week ago | 
harro.com | Constantine von Hoffman
Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new:Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites.
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2 weeks ago | 
martech.org | Constantine von Hoffman
Big Tech’s AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trump’s now-paused tariffs are rattling consumers, whose confidence was already falling fast. A drop in their spending would be particularly bad for advertising-reliant Meta and Google, both major AI builders. It would also force Microsoft and Amazon to rethink their budget priorities for the year.
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2 weeks ago | 
martech.org | Constantine von Hoffman
The tariff war between the U.S. and the rest of the world is wreaking havoc on the economy. Consumer confidence is plunging along with the stock markets, and carefully crafted marketing plans are in tatters. No one knows how this will play out, but the crises of 2020 and 2008 offer lessons about what marketers should and should not do. “You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner.
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3 weeks ago | 
martech.org | Constantine von Hoffman
Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Don’t bet on it: ChatGPT Revenue Surges 30%—in Just Three Months.
