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3 days ago | 
martech.org | Constantine von Hoffman
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities.
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1 week ago | 
martech.org | Constantine von Hoffman
Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success rate on single-step tasks that didn’t require follow-up actions or information. That dropped to 35% when a task required multiple steps. The agents were also notably bad at handling confidential information.
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2 weeks ago | 
martech.org | Constantine von Hoffman
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions, and optimize performance.
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2 weeks ago | 
harro.com | Constantine von Hoffman
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions, and optimize performance.
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2 weeks ago | 
martech.org | Constantine von Hoffman
The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for public comment until Aug. 11, 2025. “Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated,” Angelina Eng, VP of measurement, attribution & data center, IAB, said in a statement.
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3 weeks ago | 
martech.org | Constantine von Hoffman
Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environment—whether they prefer using Salesforce or Slack—without losing visibility into the full customer picture. Slack will now be the conversational front end for Salesforce. That happens through Salesforce Channels, specialized Slack channels tied to Salesforce records like accounts, opportunities or custom objects.
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3 weeks ago | 
martech.org | Constantine von Hoffman
Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates center on expanding the Pega platform with intelligent agents that can work together across different parts of the business. Agents are getting a lot of attention, but many companies are cautious about using them widely, mainly due to concerns about reliability and lack of control.
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3 weeks ago | 
harro.com | Constantine von Hoffman
Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates center on expanding the Pega platform with intelligent agents that can work together across different parts of the business. Agents are getting a lot of attention, but many companies are cautious about using them widely, mainly due to concerns about reliability and lack of control.
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1 month ago | 
martech.org | Constantine von Hoffman
Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release.
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1 month ago | 
harro.com | Constantine von Hoffman
Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release.
