Constantine von Hoffman

Massachusetts

Managing Editor at MarTech

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Articles

Invoca buys human intel platform Symbl.ai

1 week ago | martech.org | Constantine von Hoffman

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release.
Invoca buys human intel platform Symbl.ai

1 week ago | harro.com | Constantine von Hoffman

Today, Invoca announced its acquisition of Symbl.ai, an AI-driven human intelligence platform. The combination is aimed at giving marketers better tools for orchestrating AI-powered customer journeys contributing to revenue growth. Terms of the deal were not disclosed. “AI fundamentally changes how brands operate digitally,” Gregg Johnson, CEO of Invoca,” said in a release.
How tariffs are reshaping long-term strategies for brands and buyers

1 week ago | martech.org | Constantine von Hoffman

Consumer confidence has been increasingly volatile since the presidential election. The new administration’s higher tariffs, lower government spending and radical tax changes have unnerved many people. The University of Michigan’s Consumer Sentiment Index has fallen from 74 in December to 50.8 in April. After five months of declines, The Conference Board Consumer Confidence Survey surged in May, but remains below where it was in 2021.
Salesforce finally bags Informatica to bolster AI push

1 week ago | martech.org | Constantine von Hoffman

After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.”“Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in a statement.
Salesforce finally bags Informatica to bolster AI push

1 week ago | harro.com | Constantine von Hoffman

After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.”“Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in a statement.
Marketers have lots of AI, but not enough direction

2 weeks ago | martech.org | Constantine von Hoffman

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report:55% of respondents say their company doesn’t have policies guiding the use of AI.
Marketers have lots of AI, but not enough direction

2 weeks ago | harro.com | Constantine von Hoffman

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. That reflects an enterprise-wide problem. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely. According to the 2025 State of Marketing AI Report:55% of respondents say their company doesn’t have policies guiding the use of AI.
IAB releases draft of updated digital ad terms for public comment

2 weeks ago | martech.org | Constantine von Hoffman

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.
IAB releases draft of updated digital ad terms for public comment

2 weeks ago | harro.com | Constantine von Hoffman

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.
How to make your content stand out in the ocean of AI slop

3 weeks ago | martech.org | Constantine von Hoffman

The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles“AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner. Some people think, “we can get efficiencies by creating more content in … a pump and dump mentality.