Constantine von Hoffman

1 week ago | martech.org | Constantine von Hoffman

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand consistency.

1 week ago | martech.org | Constantine von Hoffman

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because “the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization.” Furthermore, 37% said it’s better to be “fast and wrong” than “right and slow” when adopting technology. I wonder if the phrase “fiduciary responsibility” rings a bell with any of them?

1 week ago | harro.com | Constantine von Hoffman

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because “the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization.” Furthermore, 37% said it’s better to be “fast and wrong” than “right and slow” when adopting technology. I wonder if the phrase “fiduciary responsibility” rings a bell with any of them?

1 week ago | harro.com | Constantine von Hoffman

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.

1 week ago | martech.org | Constantine von Hoffman

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.