MarTech

Welcome to MarTech! Here, you will find resources and experiences designed to inform, engage, and assist you in your role as a professional at the crossroads of marketing and technology. Technology plays a vital role in every facet of marketing. Digital insights lead to better results, while tools for design, video, and content enhance user experiences. Automation often distinguishes successful marketing strategies from those that fall behind. With technology, marketers now have more opportunities than ever to reach the right audiences at the right time with the right messages. MarTech stands out with a unique mission. You’ll gain insights from the mainstream marketer's viewpoint: innovative, practical, brand-safe, results-oriented, and mindful of limited resources and time. Our goal is to uncover the common challenges that marketers encounter and to highlight the many solutions they develop to thrive in today’s customer-focused, digital-first, and multi-channel marketing landscape. In essence, MarTech embodies Marketing. The content on MarTech is structured around six key themes: 1. Transformation: Adapting to new tools and methods requires continuous evolution. 2. Data: The essential resource fueling marketing efforts. 3. Operations: Skillful coordination is crucial for success. 4. Experience: Customer satisfaction is the key measure of success. 5. Performance: Tactical marketing relies on scientific principles. 6. Management: The potential outcomes are limited only by the creativity and skills of the teams in charge.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#173106

United States

#171506

Business and Consumer Services/Online Marketing

#429

Traffic sources

Monthly visitors

Articles

Three high-impact tactics to drive email engagement

6 days ago | martech.org | Stephanie Trovato

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you — it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. The “Hi, {First Name}!” intro? Weak. The once-a-month batch-and-blast? Ghosted. Inbox algorithms are stricter, your audience is savvier and privacy updates have changed the game. But email isn’t dead; it’s far from it.
The skills marketers need in 2025 and beyond

6 days ago | martech.org | Mike Pastore

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.
HubSpot expands its AI capabilities with Dashworks acquisition

1 week ago | martech.org | Mike Pastore

HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.
Salesforce bets AI agents can solve business leaders' struggles with data

1 week ago | martech.org | Mike Pastore

If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, “It’s complicated.”And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in data’s relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.
These are the challenges and barriers impacting your martech stack

1 week ago | martech.org | Mike Pastore

Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported, 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey. The 2025 report also found that martech stacks grew in terms of the number of applications and capabilities.
5 things we learned about AI at the Spring 2025 MarTech Conference

1 week ago | martech.org | Mike Pastore

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers.
Half of ecommerce brands lack the support to scale personalization effectively

1 week ago | martech.org | Constantine von Hoffman

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.
How to prove the value of brand marketing without sacrificing ROI

1 week ago | martech.org | Mike Ruff

Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Performance marketing is conversion-focused. It’s all about that sale or lead, both easily measurable results.
Marketers push back on Google's attempt to derail California privacy bill

1 week ago | martech.org | Constantine von Hoffman

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collectionAn outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.
HubSpot Marketing Hub is moving up to better serve larger marketing teams

1 week ago | martech.org | Mike Pastore

There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. It’s everywhere, it’s maturing quickly and it’s not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably don’t even notice.