MarTech

Welcome to MarTech! Here, you will find resources and experiences designed to inform, engage, and assist you in your role as a professional at the crossroads of marketing and technology. Technology plays a vital role in every facet of marketing. Digital insights lead to better results, while tools for design, video, and content enhance user experiences. Automation often distinguishes successful marketing strategies from those that fall behind. With technology, marketers now have more opportunities than ever to reach the right audiences at the right time with the right messages. MarTech stands out with a unique mission. You’ll gain insights from the mainstream marketer's viewpoint: innovative, practical, brand-safe, results-oriented, and mindful of limited resources and time. Our goal is to uncover the common challenges that marketers encounter and to highlight the many solutions they develop to thrive in today’s customer-focused, digital-first, and multi-channel marketing landscape. In essence, MarTech embodies Marketing. The content on MarTech is structured around six key themes: 1. Transformation: Adapting to new tools and methods requires continuous evolution. 2. Data: The essential resource fueling marketing efforts. 3. Operations: Skillful coordination is crucial for success. 4. Experience: Customer satisfaction is the key measure of success. 5. Performance: Tactical marketing relies on scientific principles. 6. Management: The potential outcomes are limited only by the creativity and skills of the teams in charge.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#260534

United States

#222553

Business and Consumer Services/Online Marketing

#554

Traffic sources

Monthly visitors

Articles

Salesforce unveils agentic Marketing Cloud Next

1 week ago | martech.org | Constantine von Hoffman

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions, and optimize performance.
IAB releases draft digital advertising invoice API specifications

1 week ago | martech.org | Constantine von Hoffman

The IAB released its Digital Advertising Invoice API Specifications today. The specifications aim to fix long-standing payment problems in the digital advertising supply chain. They are open for public comment until Aug. 11, 2025. “Despite the digital nature of our industry, the way we handle invoices is still largely manual and outdated,” Angelina Eng, VP of measurement, attribution & data center, IAB, said in a statement.
HubSpot announces deep research connector to ChatGPT

2 weeks ago | martech.org | Mike Pastore

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context.
Report finds consumers want deals from AI, not simulated conversation

2 weeks ago | martech.org | Mike Pastore

There is a growing disconnect between how brands use AI for customer experience and how consumers want to experience it, according to a new report from SAP Emarsys and Deloitte. The “SAP Emarsys Global Consumer Products Engagement Report” (registration required) found 89% of consumer goods marketers in the United States say AI is essential for acquiring new customers and 86% say it’s critical for retention, but only 9% of consumers want more AI-led brand interactions.
Adobe expands its suite of AI agents with Product Support and Data Insights agents

2 weeks ago | martech.org | Mike Pastore

Adobe announced today the expansion of its AI agent suite by introducing new tools designed to streamline marketing operations and empower data-driven decision-making. The company unveiled the Product Support Agent and announced the general availability of the Data Insights Agent, both leveraging Adobe Experience Platform Agents to integrate generative AI into everyday creative and marketing workflows.
AI is making a major impact of email marketing teams, report finds

2 weeks ago | martech.org | Mike Pastore

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. This data, from the “2025 State of Email” report (registration required) released by Litmus from Validity, shows AI is making inroads into email marketing in many organizations.
Salesforce unveils major Slack integration

2 weeks ago | martech.org | Constantine von Hoffman

Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environment—whether they prefer using Salesforce or Slack—without losing visibility into the full customer picture. Slack will now be the conversational front end for Salesforce. That happens through Salesforce Channels, specialized Slack channels tied to Salesforce records like accounts, opportunities or custom objects.
Full-stack marketers need support at the organizational and technological levels

2 weeks ago | martech.org | Mike Pastore

Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership and frequent task-switching pose significant challenges to meeting goals and producing positive business results.
How to stop wasting money on personalization

2 weeks ago | martech.org | Benjamin Bloom

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology—25.4%, in contrast to 21.8% for those with a lower emphasis on personalization.
Pegasystems unveils agentic coordination solution

2 weeks ago | martech.org | Constantine von Hoffman

Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. The updates center on expanding the Pega platform with intelligent agents that can work together across different parts of the business. Agents are getting a lot of attention, but many companies are cautious about using them widely, mainly due to concerns about reliability and lack of control.