MarTech

Welcome to MarTech! Here, you will find resources and experiences designed to inform, engage, and assist you in your role as a professional at the crossroads of marketing and technology. Technology plays a vital role in every facet of marketing. Digital insights lead to better results, while tools for design, video, and content enhance user experiences. Automation often distinguishes successful marketing strategies from those that fall behind. With technology, marketers now have more opportunities than ever to reach the right audiences at the right time with the right messages. MarTech stands out with a unique mission. You’ll gain insights from the mainstream marketer's viewpoint: innovative, practical, brand-safe, results-oriented, and mindful of limited resources and time. Our goal is to uncover the common challenges that marketers encounter and to highlight the many solutions they develop to thrive in today’s customer-focused, digital-first, and multi-channel marketing landscape. In essence, MarTech embodies Marketing. The content on MarTech is structured around six key themes: 1. Transformation: Adapting to new tools and methods requires continuous evolution. 2. Data: The essential resource fueling marketing efforts. 3. Operations: Skillful coordination is crucial for success. 4. Experience: Customer satisfaction is the key measure of success. 5. Performance: Tactical marketing relies on scientific principles. 6. Management: The potential outcomes are limited only by the creativity and skills of the teams in charge.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#173106

United States

#171506

Business and Consumer Services/Online Marketing

#429

Traffic sources

Monthly visitors

Articles

Ad costs are soaring and retailers are panicking — here’s the fix | MarTech

2 days ago | martech.org | Adam Weiss

Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?
The number of martech tools is now 15,384

5 days ago | martech.org | Mike Pastore

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last year’s landscape because of acquisition or simply shutting down (an 8.6% churn rate).
Figma's new tools create a design-to-deployment ecosystem

6 days ago | martech.org | Constantine von Hoffman

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand consistency.
The latest AI-powered martech news and releases

6 days ago | martech.org | Constantine von Hoffman

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because “the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization.” Furthermore, 37% said it’s better to be “fast and wrong” than “right and slow” when adopting technology. I wonder if the phrase “fiduciary responsibility” rings a bell with any of them?
US asks court to breakup Google ad businesses

1 week ago | martech.org | Anu Adegbola

The U.S. Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. Driving the news. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold. It should also sell its DFP platform, which publishers use to manage and serve ads.
Google AI Overviews show on 13% of searches: Study

1 week ago | martech.org | Danny Goodwin

Google’s AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. That’s a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Google’s introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago. Google is forever changed and is becoming more of an answer engine than a search engine.
10 insights for marketing and MOps leaders from the State of Martech 2025 report

1 week ago | martech.org | Mike Pastore

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector.
More consolidation among data tools, as Fivetran acquires Census

1 week ago | martech.org | Mike Pastore

The ongoing battle to clean up, unify and activate data led to another acquisition this week, as Fivetran announced it signed an agreement to acquire Census. With the acquisition, Fivetran now sees itself as a fully managed platform that enables enterprises to move governed, automated and real-time data across their entire stack, from source systems to data platforms and now back into the business applications that drive decisions.
Content generation outpaces other applications of AI for marketers

1 week ago | martech.org | Mike Pastore

Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from Demandbase and ForgeX found two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts. Fewer than half of the marketers surveyed used AI for its analysis and predictive capabilities.
Marketers could have saved Target and Southwest from themselves

1 week ago | martech.org | Constantine von Hoffman

Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how the public sees the company. Failing to have any of that in synch with brand values can blow up in your face. Consider the cases of Target and Southwest Airlines. In the past year, both companies made business decisions that I almost guarantee weren’t run past marketing.