MarTech

Welcome to MarTech! Here, you will find resources and experiences designed to inform, engage, and assist you in your role as a professional at the crossroads of marketing and technology. Technology plays a vital role in every facet of marketing. Digital insights lead to better results, while tools for design, video, and content enhance user experiences. Automation often distinguishes successful marketing strategies from those that fall behind. With technology, marketers now have more opportunities than ever to reach the right audiences at the right time with the right messages. MarTech stands out with a unique mission. You’ll gain insights from the mainstream marketer's viewpoint: innovative, practical, brand-safe, results-oriented, and mindful of limited resources and time. Our goal is to uncover the common challenges that marketers encounter and to highlight the many solutions they develop to thrive in today’s customer-focused, digital-first, and multi-channel marketing landscape. In essence, MarTech embodies Marketing. The content on MarTech is structured around six key themes: 1. Transformation: Adapting to new tools and methods requires continuous evolution. 2. Data: The essential resource fueling marketing efforts. 3. Operations: Skillful coordination is crucial for success. 4. Experience: Customer satisfaction is the key measure of success. 5. Performance: Tactical marketing relies on scientific principles. 6. Management: The potential outcomes are limited only by the creativity and skills of the teams in charge.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#173106

United States

#171506

Business and Consumer Services/Online Marketing

#429

Traffic sources

Monthly visitors

Articles

HubSpot announces deep research connector to ChatGPT

3 days ago | martech.org | Mike Pastore

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context.
Report finds consumers want deals from AI, not simulated conversation

3 days ago | martech.org | Mike Pastore

There is a growing disconnect between how brands use AI for customer experience and how consumers want to experience it, according to a new report from SAP Emarsys and Deloitte. The “SAP Emarsys Global Consumer Products Engagement Report” (registration required) found 89% of consumer goods marketers in the United States say AI is essential for acquiring new customers and 86% say it’s critical for retention, but only 9% of consumers want more AI-led brand interactions.
Adobe expands its suite of AI agents with Product Support and Data Insights agents

3 days ago | martech.org | Mike Pastore

Adobe announced today the expansion of its AI agent suite by introducing new tools designed to streamline marketing operations and empower data-driven decision-making. The company unveiled the Product Support Agent and announced the general availability of the Data Insights Agent, both leveraging Adobe Experience Platform Agents to integrate generative AI into everyday creative and marketing workflows.
AI is making a major impact of email marketing teams, report finds

3 days ago | martech.org | Mike Pastore

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks. This data, from the “2025 State of Email” report (registration required) released by Litmus from Validity, shows AI is making inroads into email marketing in many organizations.
Full-stack marketers need support at the organizational and technological levels

4 days ago | martech.org | Mike Pastore

Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership and frequent task-switching pose significant challenges to meeting goals and producing positive business results.
How to stop wasting money on personalization

5 days ago | martech.org | Benjamin Bloom

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology—25.4%, in contrast to 21.8% for those with a lower emphasis on personalization.
Why is it so hard to shift marketing’s focus from leads to accounts?

5 days ago | martech.org | Mike Pastore

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Why is it so hard for B2B marketers to shift their focus from leads to accounts? B2B marketers face several challenges when shifting their focus from measuring and engaging individual leads to an account-based marketing (ABM) approach.
Nearly two-thirds of businesses say email deliverability is hurting revenue

1 week ago | martech.org | Mike Pastore

Businesses spend an average of 26.6% of their marketing budget on email, but many aren’t optimizing for inbox placement, according to a report from Kickbox. Nearly two-thirds of businesses (64.6%) say inboxing issues have directly impacted revenue or customer retention, the report found. Kickbox found spam filtering is the top inbox barrier for 60.3% of businesses, making it the most urgent challenge for marketers to tackle.
Scale Local Search Success

1 week ago | martech.org | Hilary Bird

As your enterprise brand expands across regions, countries, or continents, your physical locations can reach hundreds or thousands of potential customers. But if you’re not continuously optimizing your digital presence across these various locations, it can lag behind and create missed opportunities. Local SEO for multiple locations ensures your branches, storefronts, or chains are easily discoverable in local search results.
Time to First Value: The CX metric you can’t afford to ignore

1 week ago | martech.org | Annette Franz

According to a 2024 Gainsight report, 73% of churned customers said they never saw value early enough to justify their investment. In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions – they buy solutions to problems; they buy outcomes. You haven’t delivered value if your customer doesn’t hit their first meaningful win quickly.