Corey Morris
Contributor at Freelance
President/CEO of @voltagekc, author of The Digital Marketing Success Plan™ (https://t.co/C5Asia0WIB), and industry writer & speaker (https://t.co/2gkuTLosZ7)
Articles
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1 week ago |
searchenginejournal.com | Corey Morris |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort overall.
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1 month ago |
searchenginejournal.com | Corey Morris |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and “needs” search and branding teams have that enhance the efforts of both. Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels, platforms, and the implemented strategy.
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1 month ago |
searchengineland.com | Corey Morris
SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if left unaddressed, is the time it takes to see meaningful results.
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2 months ago |
searchenginejournal.com | Corey Morris
In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. We have a lot of great third-party dashboard tools, reporting integrations, and software to help us.
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Feb 3, 2025 |
searchenginejournal.com | Corey Morris
“How is search changing and how do you react to that change?”This was a question in the prep notes for a podcast interview recently. It’s one that, I think, justifies a longer response than what I can give in just a minute or two on that show. Long before AI became the most newsworthy and important focal point for the future of search marketing, there were other significant updates over the years.
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"Marketing is overwhelming—so where do you even start?" I joined Corey Harlock from @keyHireSolution on the Key Hire Small Business Podcast to break down: ✅ Where to begin ✅ What NOT to do ✅ Why strategy matters more than ever 🎥 Watch here: https://t.co/N9nTGJSPQU
Great SEO metrics don’t always mean real business success. I wrote about the disconnect between KPIs and ROI—and how to fix it. 🧠 Read more via https://t.co/aSU73sOp2T #SEO #Marketing #KPI #ROI #DigitalMarketing #VoltageDigital
🚀 Digital marketing tactics matter! The right SEO, PPC, content, or social strategy can fuel growth. The wrong ones? A money pit. Before executing your digital marketing plan, make sure your tactics align with business goals. ✅ Explore all channels (SEO, PPC, content,