Corey Morris

3 weeks ago | searchenginejournal.com | Corey Morris |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are never-ending, poorly defined, or difficult to translate into an impactful deliverable. I get it.

1 month ago | searchenginejournal.com | Corey Morris |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort overall.

2 months ago | searchenginejournal.com | Corey Morris |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and “needs” search and branding teams have that enhance the efforts of both. Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels, platforms, and the implemented strategy.

2 months ago | searchengineland.com | Corey Morris

SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if left unaddressed, is the time it takes to see meaningful results.

Mar 5, 2025 | searchenginejournal.com | Corey Morris

In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. We have a lot of great third-party dashboard tools, reporting integrations, and software to help us.