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5 days ago | 
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
OpenAI CEO Sam Altman says ChatGPT has moved beyond being a Google alternative. Instead, the platform is increasingly focused on helping users complete complex tasks and workflows. Speaking at Y Combinator, Altman described how ChatGPT has changed over time. Now, he said, users can ask the AI to perform complex work like a junior employee. This shift signals a new direction for ChatGPT that could affect how businesses and marketers use AI.
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5 days ago | 
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers who may not use these tools regularly. Among the new features are custom report saving and a simplified interface that reduces visual clutter without removing functionality.
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5 days ago | 
searchenginejournal.com | Frederick Vallaeys |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with search. Powered by Gemini 2.5, this new interface moves beyond AI Overviews by introducing a persistent, conversational assistant that blends AI-generated insights with traditional search results.
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5 days ago | 
searchenginejournal.com | Alexander Kesler |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be a costly misstep. Traditional channels such as print, direct mail, billboards, and events have considerable value, particularly when they are thoughtfully integrated with digital strategies and real-time demand intelligence.
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1 week ago | 
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. However, he clarified that strong coding skills aren’t a requirement for doing effective SEO work.
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1 week ago | 
searchenginejournal.com | Matt Bertram |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem. Enterprise businesses require a scalable, credible, and reliable website. While many organizations invest in expensive platforms that consume a significant portion of their budget and come with limited support, WordPress offers a powerful alternative without the hefty annual software fees.
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1 week ago | 
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald Trump issued a third executive order delaying enforcement of the TikTok ban, giving the Chinese-owned platform another 90 days to operate in the U.S.The move was confirmed in a White House briefing and TikTok’s official statement. The extension allows continued access while the administration attempts to broker a U.S.-based ownership deal.
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1 week ago | 
searchenginejournal.com | Dan Taylor |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
The traditional linear path from awareness to conversion is no longer the norm. Users today interact with generative engines like ChatGPT, Gemini, and Perplexity, as well as voice interfaces and proprietary search platforms that bypass the familiar search engine results pages (SERPs) entirely. In this landscape, classic SEO tactics alone are no longer enough. AI compresses the consideration phase by combining information from multiple sources into a single trusted output.
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1 week ago | 
searchenginejournal.com | Lisa Raehsler |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, you’ll get better results by treating your event like a stand-alone campaign. Here’s how to approach it with paid search and social ads that drive participation.
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1 week ago | 
searchenginejournal.com | Matt Southern |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity. The milestone comes as the Google-owned platform marks its 20th anniversary and faces increasing competition from TikTok and Instagram Reels in the short-form video space.
