Corrinne Musick

Sep 24, 2024 | xbiz.com | Naima Karp |Rebecca Weinberg |James Guo |Corrinne Musick

It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered than ever to buy sex toys and accessories — especially since the COVID-19 pandemic, when a significant consumer uptick made this shopping category more lucrative than ever.

Sep 19, 2024 | xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward

When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is a whole other ballgame — both for retailers, who want shoppers to spend as much money as possible in their stores, and for manufacturers, who want that money spent on their products specifically. The key to success for retailers, manufacturers and happy customers? Solid in-store marketing.

Sep 17, 2024 | xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward

In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling. Upselling is more than just trying to get your customers to buy more stuff; it is about giving customers a more tailored and fulfilling shopping experience, and offering value that they may not be aware of.

Sep 12, 2024 | xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward

Stephanie Elias joined forces with her real-life BFF, Hannah Hutton, to launch Personal Fav, a product collection that currently includes two lubricants that promise the cleanest, most vagina-safe experience ever. Among the pair’s bedroom inventions are Whet, a water- and-plant-based “sex serum” formulated with aloe vera, ginseng, chamomile, horny goat weed and hemp; and Pique, a CBD oil formulated with all of the above ingredients for enhanced sensation and extra moisture.

Sep 5, 2024 | xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward

For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about it. We even have historical records of some of the various tools they created and used to enhance the experience. For instance, we know that as far back as 350 BCE, people used olive oil as a lubricant. It’s incredible to think that the history of an adult retail staple like lube can be traced so far back.