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Nov 20, 2024 | 
xbiz.com | Rebecca Weinberg |Scarlett Ward |Ariana Rodriguez |Casey Murphy
An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.
Wait, what?
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Oct 29, 2024 | 
xbiz.com | Scarlett Ward |Rebecca Weinberg |Ariana Rodriguez |Casey Murphy
While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit. Instead, nominees will be forced to pick either male or female categories, and gender minorities will be overlooked entirely.
Performers such as Emma D’Arcy, Emma Corrin and Bella Ramsay have urged BAFTA to reconsider.
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Oct 1, 2024 | 
xbiz.com | Quinton Bellamie |Sean Quinn |Naima Karp |Rebecca Weinberg
Former NBA player Al Harrington has matched his success on the hardwood with equally impressive accomplishments in the business world, including creating cannabis company Viola. Now, Harrington and his wife, Michele, have expanded their business portfolio with Love Verb, a venture aimed at enhancing couples’ intimacy through a variety of pleasure products.
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Sep 24, 2024 | 
xbiz.com | Naima Karp |Rebecca Weinberg |James Guo |Corrinne Musick
It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered than ever to buy sex toys and accessories — especially since the COVID-19 pandemic, when a significant consumer uptick made this shopping category more lucrative than ever.
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Sep 19, 2024 | 
xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward
When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is a whole other ballgame — both for retailers, who want shoppers to spend as much money as possible in their stores, and for manufacturers, who want that money spent on their products specifically. The key to success for retailers, manufacturers and happy customers? Solid in-store marketing.
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Sep 17, 2024 | 
xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward
In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling.
Upselling is more than just trying to get your customers to buy more stuff; it is about giving customers a more tailored and fulfilling shopping experience, and offering value that they may not be aware of.
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Sep 12, 2024 | 
xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward
Stephanie Elias joined forces with her real-life BFF, Hannah Hutton, to launch Personal Fav, a product collection that currently includes two lubricants that promise the cleanest, most vagina-safe experience ever. Among the pair’s bedroom inventions are Whet, a water- and-plant-based “sex serum” formulated with aloe vera, ginseng, chamomile, horny goat weed and hemp; and Pique, a CBD oil formulated with all of the above ingredients for enhanced sensation and extra moisture.
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Sep 5, 2024 | 
xbiz.com | Rebecca Weinberg |James Guo |Corrinne Musick |Scarlett Ward
For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about it. We even have historical records of some of the various tools they created and used to enhance the experience. For instance, we know that as far back as 350 BCE, people used olive oil as a lubricant. It’s incredible to think that the history of an adult retail staple like lube can be traced so far back.
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Aug 20, 2024 | 
xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn
Ever walk into a store and get stopped dead in your tracks by an attention-grabbing display? Maybe it’s the pop of color, or perhaps it’s the design you love. Whatever the reason, in-store displays can grab customers’ attention and even drive sales and foot traffic to your store. But how do you create displays that surprise and hook your audience?
Let’s discuss creating displays using some of the biggest trends of 2024 as inspiration.
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Aug 13, 2024 | 
xbiz.com | Colleen Godin |Luka Matosic |Rebecca Weinberg |Sean Quinn
From psychology to journalism to adult retail copywriting and product sales, Vanessa Rose’s career path has continually broadened her horizons while leading her far and wide across Australia.
Rose is Svakom’s sexual wellness educator, a role she accepted just a few months ago after working as the company’s account manager for Australia and New Zealand over the past year. Rose began acquiring expertise in the sexual health space in college, as a psychology major with a minor in gender studies.
