Courtney Rehfeldt

3 days ago | athletechnews.com | Courtney Rehfeldt

Carlyle, a global investment firm, has extended a €280 million financing package to Fitness Park, France’s largest value-focused fitness club franchisor, as the company looks to scale through acquisitions in France and internationally and enhance its member experience. Fitness Park will remain majority-owned by its founders, with minority stakes held by Future French Champions and Momentum Invest.

3 days ago | athletechnews.com | Courtney Rehfeldt

Genesis Health and Fitness is introducing a smaller format (750-square-meter) club model as part of a strategy to expand its footprint and lower the barrier to entry for franchisees. The Australian gym chain, which operates more than 40 locations and serves over 75,000 members, says the more compact layout retains key features, including Reformer Pilates, Coaching Zone group training, and cardio and functional training zones.

3 days ago | athletechnews.com | Courtney Rehfeldt

The Vitamin Shoppe is expanding into genetic-based health tools through a new partnership with GenoPalate, a Wisconsin-based nutrigenomics company specializing in personalized nutrition. As part of the deal, GenoPalate’s At-Home DNA Collection Kit, $199, is now available on The Vitamin Shoppe’s website, which analyzes more than 400 genetic markers and delivers a customized nutrition report that includes insights, personalized recipes and supplement recommendations.

3 days ago | athletechnews.com | Courtney Rehfeldt

Tom Brady is adding another title to his post-retirement resume: snack founder. The Super Bowl champion has teamed up with Gopuff to launch Goat Gummies, a new line of organic, vegan fruit chews available exclusively through the consumer goods and food delivery platform. The gummies, which are free of artificial sweeteners, dyes and flavors, are crafted in France using real fruit.

3 days ago | athletechnews.com | Courtney Rehfeldt

Nearly half (47%) of active U.S. adults now trust their own instincts over fitness experts, influencers or tracking tech when it comes to fitness decisions, according to a new report highlighting growing skepticism toward the $100 billion fitness industry. The report, “The End of Expert Rule,” was conducted by creative agency Mythology and insights firm Vytal World and was based on a survey of 1,000 U.S. active adults.