Athletech News

Athletech News is a unique collection of articles that explores the blend of fitness, technology, and finance. As a groundbreaking digital platform, it delivers top-notch and genuine content, establishing itself as a leading B2B publication. We collaborate with prominent brands in the fitness and related sectors to empower professionals at all levels in the fitness industry to make well-informed choices. Whether you're looking for insights on wearables, wellness AI assistants, or the latest boutique fitness trends, you'll find everything you need here. We provide you with the latest updates that influence the industry, covering fitness trends, technological advancements, and financial news. If you're involved in the fitness sector, this is the essential news source for you.

Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#420585

United States

#166838

Business and Consumer Services/Marketing and Advertising

#784

Traffic sources

Monthly visitors

Articles

Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible - Athletech News

16 hours ago | athletechnews.com | Kim Kisner

ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
Hydration Room Opens in Culver City With IV Therapy, NAD+ - Athletech News

1 day ago | athletechnews.com | Courtney Rehfeldt

Hydration Room has opened a new clinic in Culver City, offering personalized IV therapy, vitamin injections and NAD+ treatments.
Xponential Fitness To Host Investor Day at NYSE

2 days ago | athletechnews.com | Courtney Rehfeldt

Xponential Fitness is set to host its Analyst and Investor Day at the New York Stock Exchange on May 29 at 9 a.m., featuring presentations by CEO Mark King and CFO John Meloun, as well as newly appointed executives John Kawaja, president of North America, and Tim Weiderhoft, COO. The global boutique fitness franchisor, known for brands such as Pure Barre and Club Pilates, plans to discuss its operations and strategy, followed by a question-and-answer session.
Whoop Clarifies & Updates Policy After Member Pushback

2 days ago | athletechnews.com | Courtney Rehfeldt

Whoop has unveiled two new devices, Whoop 5.0 and Whoop MG, expanded health-tracking capabilities, a redesigned accessory line and three membership tiers – but the launch has also prompted criticism from some longtime members over upgrade eligibility policies that contradicted earlier messaging, prompting Whoop to clarify and update its upgrade policy.
Lazy Hype Debuts Podcast Highlighting Wellness Entrepreneurs

2 days ago | athletechnews.com | Courtney Rehfeldt

Lazy Hype, which specializes in private-label wellness merchandise, is entering the media space with a new podcast profiling founders across the wellness industry, including fitness studio owners, influencers, app developers and holistic practitioners. So far, the podcast has featured several entrepreneurs, including Dr. Miranda Boe, founder of The Breathing Room and GRIT BXNG co-founder Ediva Zanker.
TSG Consumer Strikes Deal To Acquire EoS Fitness

2 days ago | athletechnews.com | Courtney Rehfeldt

Private equity firm TSG Consumer Partners has signed a definitive agreement to acquire EoS Fitness, a high-value, low-price (HVLP) gym chain with over 175 U.S. locations open or in the pipeline. Terms of the deal weren’t disclosed, though it comes on the heels of a report that EoS Fitness had been exploring a sale valuing the company at around $1 billion, including debt.
Ali Riley Partners with Mira to Advocate for Fertility & Hormonal Health Support in Women’s Sports

5 days ago | athletechnews.com | Elizabeth Ostertag

Professional soccer player Ali Riley is partnering with Mira, a company that offers at-home hormone tracking, to draw attention to the challenges athletes face when navigating fertility treatments and hormonal health. Riley, who plays for Angel City FC and the New Zealand Women’s National Team, has been candid about her ongoing recovery from a serious injury and her decision to pursue IVF.
Gold’s Gym SoCal Revives Original North Hollywood Gym

5 days ago | athletechnews.com | Courtney Rehfeldt

Gold’s Gym SoCal is upgrading its original North Hollywood location with new equipment and facility improvements, part of a broader push to upgrade key clubs across the region. Members of the North Hollywood gym can expect refreshed interiors, modernized locker rooms, a full suite of Life Fitness equipment, squat platform stations, a glute bridge machine, updated leg press machines, iron plates, a brand-new hack squat machine and more.
Canyon Ranch Expands Berkshires Programming for Summer

5 days ago | athletechnews.com | Courtney Rehfeldt

Canyon Ranch is rolling out its most expansive summer programming to date at its Berkshires resort with new luxury experiences, including spa treatments, meditation and fire rituals, aerial yoga in the forest, outdoor fitness, private rain barrel showers and Appalachian Trail hikes.
Sunny Health & Fitness Acquires JLL Fitness

5 days ago | athletechnews.com | Courtney Rehfeldt

Sunny Health & Fitness has acquired U.K.-based JLL Fitness, expanding the company’s global footprint as the two brands prepare to roll out a broader range of smart, connected fitness equipment. Terms of the deal were not disclosed. The U.S.-based Sunny Health & Fitness says the deal supports its connected fitness strategy, which combines its strength and cardio equipment, education and community through its SunnyFit app.