Athletech News

Athletech News is a unique collection of articles that explores the blend of fitness, technology, and finance. As a groundbreaking digital platform, it delivers top-notch and genuine content, establishing itself as a leading B2B publication. We collaborate with prominent brands in the fitness and related sectors to empower professionals at all levels in the fitness industry to make well-informed choices. Whether you're looking for insights on wearables, wellness AI assistants, or the latest boutique fitness trends, you'll find everything you need here. We provide you with the latest updates that influence the industry, covering fitness trends, technological advancements, and financial news. If you're involved in the fitness sector, this is the essential news source for you.

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Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand

3 days ago | athletechnews.com | Elizabeth Ostertag

When Nate Checketts co-founded Rhone, he wasn’t just trying to build a better pair of sweatpants. He was responding to what he saw as a significant gap in the activewear market and a larger cultural need. “There were a lot of great women’s brands and there were legacy brands like Nike and Reebok that served everyone, but there wasn’t anything that felt premium and purpose-driven for men,” Checketts recalled.
Barry’s Is in ‘Growth Mode’ After Princeton Equity Deal, co-CEO Says

4 days ago | athletechnews.com | Josh Liberatore

Barry’s is eyeing aggressive expansion following a recent strategic investment from Princeton Equity Group, with the popular boutique fitness brand aiming to roughly double its number of U.S. studios over the next few years while also looking to open new international locations. At the ATN Innovation Summit 2025, Barry’s global co-CEO JJ Gantt confirmed those plans in a panel discussion with Princeton Equity Group principal Jack Nagle and North Castle Partners managing partner Jon Canarick.
The Best Products For Staying Cool & Healthy in the Summer Heat

5 days ago | athletechnews.com | Elizabeth Ostertag

Whether you’re chasing PRs or just trying to keep your wellness routine intact through rising temps, summer presents a unique challenge: staying active without overheating. From hydration tech to thermoregulating gear, these products are designed to help you train smarter, recover faster and feel good doing it, even when the temperature is pushing 100 and humid. The Coolify 2 Neck Fan is a game-changer for staying active in the summer heat.
Mental Health Meets Muscle: Solace New York Adds Counseling

1 week ago | athletechnews.com | Courtney Rehfeldt

For some, the gym is where they let off steam. Now, it’s also where they can talk it out. Starting July 1, members and staff at Solace New York, a high-end strength and social club in Manhattan, will gain access to free, confidential counseling services provided by Solace House, a nonprofit specializing in virtual mental health care. “This is about meeting people where they are—not just physically, but emotionally,” Solace House Inc. CEO Dr. Nandini M. Collins said.
Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It

1 week ago | athletechnews.com | Courtney Rehfeldt

Something unexpected is happening inside gyms this summer, and it’s not just the spike in foot traffic. Amid the AI frenzy, not everyone’s sold. ABC Fitness’ new Summer 2025 Wellness Watch Report reveals how consumers are engaging with AI, who’s still skeptical and what fitness operators can do to keep up.
As Senate Tosses PHIT Act, HFA Calls for Fitness Industry Action

1 week ago | athletechnews.com | Josh Liberatore

The United States Senate has effectively removed the PHIT Act from the tax reconciliation package making its way through Congress, a major blow to the American fitness industry’s hopes of getting expenses like gym memberships to qualify as tax-free medical expenses.
It’s Time to Wake Up to the Business of Sleep, Executives Say

1 week ago | athletechnews.com | Collin Helwig

Even after years of universal appreciation, the value of a “good night’s sleep” is still going up. It’s a surge executives from tech brands to mattress suppliers agree on — and something everyone should take into account. “Four billion people struggle with sleep — and that’s having an effect on everything else,” said Colin Lawlor, the founder and CEO of Sleep.ai at the ATN Innovation Summit 2025.
Playlist CEO Fritz Lanman: AI Won't Replace Humans, It'll Make Brands Better

1 week ago | athletechnews.com | Josh Liberatore

Fritz Lanman has a message for every fitness and wellness executive: you should embrace artificial intelligence with open arms, and you shouldn’t worry that AI is going to replace humans. At the ATN Innovation Summit 2025, Lanman, who serves as the CEO of Playlist (parent brand for Mindbody, ClassPass and Booker), sat down for a one-on-one fireside chat with Athletech News founder and CEO Edward Hertzman.
'I Asked a Lot of Questions': Anne Mahlum Opens Up on Solidcore Funding Journey

1 week ago | athletechnews.com | Elizabeth Ostertag

Solidcore founder Anne Mahlum joined Matthew Day, managing partner at private equity firm Jordanelle Capital, for a candid conversation on how to attract the right investors, prepare for scale and structure a deal that works for both sides. “I didn’t know anything about private equity at the start,” Mahlum told the audience at the ATN Innovation Summit 2025. “But I asked a lot of questions.
CR Fitness Opens $5M Crunch Gym in Palm Harbor With One-Day Cyber Sale

1 week ago | athletechnews.com | Courtney Rehfeldt

CR Fitness Holdings is opening a new $5 million Crunch Fitness location in Palm Harbor, Florida, and marking the occasion with a one-day cyber sale. The 55,000-square-foot gym, located at 35104 US Highway 19 N., is one of the franchisee’s Crunch 3.0 sites, complete with a pool, hot yoga, Pilates and cycle studio, HIITZone training zone and amenities like HydroMassage, dry saunas and tanning.