Athletech News
Athletech News is a unique collection of articles that explores the blend of fitness, technology, and finance. As a groundbreaking digital platform, it delivers top-notch and genuine content, establishing itself as a leading B2B publication. We collaborate with prominent brands in the fitness and related sectors to empower professionals at all levels in the fitness industry to make well-informed choices. Whether you're looking for insights on wearables, wellness AI assistants, or the latest boutique fitness trends, you'll find everything you need here. We provide you with the latest updates that influence the industry, covering fitness trends, technological advancements, and financial news. If you're involved in the fitness sector, this is the essential news source for you.
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Articles
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5 days ago |
athletechnews.com | Courtney Rehfeldt
BodyArmor, a sports drink owned by Coca-Cola, is rolling out a major rebrand this month alongside a “Choose Better” campaign supported by athletes Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb—its largest campaign and media spend to date. The campaign spotlights the sports drink’s revamped look and enhanced product offerings, with a commercial created in collaboration by Cartwright and director Noam Murro.
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5 days ago |
athletechnews.com | Courtney Rehfeldt
The growing interest in health and fitness—paired with Gen Z’s desire for in-person connection—has opened the door for brands to collaborate on high-energy experiences like fitness raves, competitive races like Hyrax (and the training that leads up to them) and even experiential retail events hosted by Nike and Gymshark.
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6 days ago |
athletechnews.com | Courtney Rehfeldt
Home Hotel 1624, a new hotel in Kongsberg, Norway, has tapped fitness and wellness company Gympak to incorporate the finer touches of well-being away from home. The collaboration marks the first hotel in the Norwegian city—one famous for hiking, skiing and other outdoor adventures year-round—to integrate Gympak’s holistic wellness solutions.
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6 days ago |
athletechnews.com | Courtney Rehfeldt
Real estate meets real wellness at The Row at Red Hill, a new luxury rental community in Santa Ana, California, featuring a two-story, 20,000-square-foot immersive fitness and recovery hub with interactive training equipment, a meditation deck, a salt room and treatment areas.
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6 days ago |
athletechnews.com | Courtney Rehfeldt
Bioniq and Remedy Place have teamed up to bring Meridian—a personalized assessment program powered by Bioniq’s biomarker data and tailored supplements—to members of the social wellness club. The partnership marks Bioniq’s first foray into a U.S. brick-and-mortar space, expanding its reach from digital to in-person wellness and follows a headline-making investment from soccer pro Cristiano Ronaldo that brings the company’s total valuation to $82 million.
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