Athletech News

Athletech News is a unique collection of articles that explores the blend of fitness, technology, and finance. As a groundbreaking digital platform, it delivers top-notch and genuine content, establishing itself as a leading B2B publication. We collaborate with prominent brands in the fitness and related sectors to empower professionals at all levels in the fitness industry to make well-informed choices. Whether you're looking for insights on wearables, wellness AI assistants, or the latest boutique fitness trends, you'll find everything you need here. We provide you with the latest updates that influence the industry, covering fitness trends, technological advancements, and financial news. If you're involved in the fitness sector, this is the essential news source for you.

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All About That Boost: Meghan Trainor Teams With Terra Origin

2 days ago | athletechnews.com | Courtney Rehfeldt

Southern California-based iHerb is expanding its supplement lineup with Healthy Hydration+ and Healthy Greens from Terra Origin, a wellness brand endorsed by Grammy Award-winning artist Meghan Trainor, the companies announced Wednesday. Terra Origin’s latest products combine Ayurvedic principles with modern nutritional science.
Peptides & Pickleball? DUPR Teams With Vita Bella

2 days ago | athletechnews.com | Courtney Rehfeldt

Vita Bella, a digital health platform specializing in performance-enhancing therapies, has signed on as the official health and wellness partner of DUPR, the global pickleball rating system, as the sport continues its rapid expansion across the U.S.The partnership will give DUPR+ members access to customized health protocols, including peptide therapy for muscle recovery, hormone optimization and anti-aging treatments, all designed with pickleball players in mind.
Beats of Relief: BlissTrax Turns Stress Into a Moving Meditation

2 days ago | athletechnews.com | Courtney Rehfeldt

Wellness app BlissTrax is wagering that the next frontier in stress relief isn’t stillness but motion set to music. Built on custom sound technology and binaural beats developed by sound engineer Cory Allen, the app offers 33-minute playlists that pair rhythm with movement, designed to induce a meditative (but alert) state.
Life Time & GeeVida Health Host Longevity Summit in Irvine

3 days ago | athletechnews.com | Courtney Rehfeldt

As consumer appetite for longevity solutions grows, luxury athletic country club operator Life Time is teaming up with integrative health provider GeeVida Health to host a one-day wellness summit focused on healthy aging and performance optimization.
Running Mate Builds on Safety Mission for Women Runners

3 days ago | athletechnews.com | Courtney Rehfeldt

Running Mate, a runshare app built to make running safer for women, is expanding its mission with the launch of the Running Mate Collective — a new initiative that combines education, community and a first-of-its-kind Runner Safety Certification course with partners with Safely, Hettas, Brooksee, NightCap and Invisawear. Founded by Dena Lewis after surviving two assaults, the platform connects users with verified and paid running partners, eliminating the need for women to run alone.
Carlyle Backs Fitness Park With €280M for Expansion

3 days ago | athletechnews.com | Courtney Rehfeldt

Carlyle, a global investment firm, has extended a €280 million financing package to Fitness Park, France’s largest value-focused fitness club franchisor, as the company looks to scale through acquisitions in France and internationally and enhance its member experience. Fitness Park will remain majority-owned by its founders, with minority stakes held by Future French Champions and Momentum Invest.
Smaller Space, Big Strategy: Genesis Health & Fitness Intros New Franchise Format

3 days ago | athletechnews.com | Courtney Rehfeldt

Genesis Health and Fitness is introducing a smaller format (750-square-meter) club model as part of a strategy to expand its footprint and lower the barrier to entry for franchisees. The Australian gym chain, which operates more than 40 locations and serves over 75,000 members, says the more compact layout retains key features, including Reformer Pilates, Coaching Zone group training, and cardio and functional training zones.
The Vitamin Shoppe Adds DNA-Based Nutrition Kits

3 days ago | athletechnews.com | Courtney Rehfeldt

The Vitamin Shoppe is expanding into genetic-based health tools through a new partnership with GenoPalate, a Wisconsin-based nutrigenomics company specializing in personalized nutrition. As part of the deal, GenoPalate’s At-Home DNA Collection Kit, $199, is now available on The Vitamin Shoppe’s website, which analyzes more than 400 genetic markers and delivers a customized nutrition report that includes insights, personalized recipes and supplement recommendations.
Tom Brady Enters the Snack Game With Vegan Gummies

3 days ago | athletechnews.com | Courtney Rehfeldt

Tom Brady is adding another title to his post-retirement resume: snack founder. The Super Bowl champion has teamed up with Gopuff to launch Goat Gummies, a new line of organic, vegan fruit chews available exclusively through the consumer goods and food delivery platform. The gummies, which are free of artificial sweeteners, dyes and flavors, are crafted in France using real fruit.
No Pain, No Gain? New Survey Says Americans Are Over Fitness Influencers

3 days ago | athletechnews.com | Courtney Rehfeldt

Nearly half (47%) of active U.S. adults now trust their own instincts over fitness experts, influencers or tracking tech when it comes to fitness decisions, according to a new report highlighting growing skepticism toward the $100 billion fitness industry. The report, “The End of Expert Rule,” was conducted by creative agency Mythology and insights firm Vytal World and was based on a survey of 1,000 U.S. active adults.