Cristina de Balanzo

Jan 16, 2025 | research-live.com | Mark Fisher |Gerry Farkova |Cristina de Balanzo |Nick Baker

A milestone year for the wrong reasons: 2024 officially became the first year to pass the 1.5 degrees global warming limit. Anyone saying ‘the time for action is now’ is already too late. Arguments about who should carry the weight of the blame are a waste of time. We all have a part to play in exiting what UN secretary António Guterres has called a ‘road to ruin’.

May 30, 2024 | research-live.com | Cristina de Balanzo |Katie McQuater

The most recent EY CEO pulse survey, which surveys 100 UK chief executives, found that 61% reported feeling more optimistic about their immediate prospects. Half ( 50%) of participants said they are prioritising investment in technology, including, AI to improve growth and productivity, with 49% reporting that they are prioritising improvements to data management and cyber security.

Apr 17, 2024 | research-live.com | Cristina de Balanzo

Anywhere you look, sustainability appears to rank as a key agenda item for the year ahead. But our CMO Barometer study findings tell a very specific story. First and foremost, brand leaders are concerned with external perceptions. Is their brand purpose sustainably framed? Do they have a clear future strategy? How are their comms programmes performing?  Meanwhile, less than half are focused on measuring their carbon impact or gaining certifications ( 50%).