
Articles
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1 week ago |
research-live.com | Katie McQuater |Liam Kay- McClean
The first quarter of 2025 saw a significant shift in budgets for market research, the quarterly data found, with 20.2% of panellists surveyed reducing their spend on market research – more than double the 9.7% who revised their spend upwards. The resulting net balance of -10.5% – compared with +3.1% in the previous quarter – is the lowest reading in four years.
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1 week ago |
research-live.com | Katie McQuater |Liam Kay- McClean
Basis Research established its social research practice in 2021 when former Kantar Insights co-chief executive Bhattachary and Clay, previously managing partner at SECNewgate, joined the business to lead Basis Social. Following the MBO, the London-based team is being retained, and Basis Social has rebranded to The Social Agency. The business will continue to focus on research for public health and wellbeing, sustainability, democratic renewal and equity and inclusion in the UK and internationally.
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2 weeks ago |
research-live.com | Katie McQuater |Liam Kay- McClean
Springer Nature’s Research Integrity Group will use the tool, produced in-house using AI, to assess submissions to most of the journals and books it publishes, analysing the relevance of each reference used. It is the latest tool Springer Nature has built as it looks to “to weed out problematic submissions and ensure the veracity of the publication record”, the company said.
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2 weeks ago |
research-live.com | Katie McQuater |Liam Kay- McClean
InfoSum will join WPP’s media investment group GroupM and the deal will give WPP and clients access to InfoSum’s cross-platform data for marketing intelligence, audience targeting and AI model training. The financial terms of the acquisition have not been disclosed, but WPP described it as a ‘major investment’ in its AI-led data offer.
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2 weeks ago |
research-live.com | Katie McQuater |Liam Kay- McClean
The select committee will examine the performance of the UK Statistics Authority as well as its two executive offices, the Office for National Statistics (ONS) and the Office for Statistics Regulation (OSR). The Statistics Authority oversees the UK’s statistical system, operating at arm’s length from government. The ONS is the largest independent producer of the UK’s official statistics, and the OSR is the independent regulator of all official statistics produced in the UK.
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