Cristina Montemayor

1 week ago | beautymatter.com | Cristina Montemayor

Ulta Beauty CEO Kecia Steelman has been in the role for just five months, but she’s already making a noticeable impact, particularly as other retailers struggle in an uncertain market. Under her leadership, the company is regaining momentum after a challenging 2024, which saw declining net sales and a loss of market share in the beauty category. Ulta Beauty reported its Q1 2025 results on Thursday, which included a net sales increase of 4.5% to $2.8 billion.

1 week ago | beautymatter.com | Cristina Montemayor

Alcohol is an acquired taste, and unfortunately for Shiseido, tweens and teens never got more than buzzed on Drunk Elephant. The “clean” skincare brand best known for its colorful packaging and irreverent branding was once a status symbol among kids, tweens, and teens who eagerly showed off their Drunk Elephant collection on TikTok. A year later, Japanese beauty conglomerate Shiseido released its Q1 2025 earnings, showing that sales of Drunk Elephant declined nearly 65% year over year.

1 week ago | beautymatter.com | Cristina Montemayor

The United States has its fair share of problems, but if there’s one thing that our country got right, it’s our system of rewarding and incentivizing American inventors. Patents are a powerful lever in this system; a metaphorical flag in the ground that protects inventors' rights to their inventions for up to 20 years. Patents encourage and protect inventions, granting the inventor the right to exclude others from making, using, selling, or importing the invention.

1 week ago | beautymatter.com | Cristina Montemayor

E.l.f. Beauty announced it will acquire Hailey Bieber's skincare brand, rhode, for $1 billion. This deal, between two brands that dominate the coveted Gen Z and millennial audiences, proves that founder-led brands can be the next unicorn, and it cements e.l.f. Beauty’s place as the next-generation beauty conglomerate. The high-profile deal is the fastest $1 billion sale in beauty history and e.l.f. Beauty’s largest acquisition to date.

3 weeks ago | beautymatter.com | Cristina Montemayor

For more than a hundred years, tanning has been associated with health and beauty. The increasing popularity of self-tanning products is fueled by a growing awareness of sun damage and the risks associated with UV exposure. The cultural shift toward sunless tanning has increased the demand for self-tanning products and professional spray tans that allow consumers to achieve a healthy, vacation-like glow without the risk of sun damage.