Cristina Montemayor

1 week ago | beautymatter.com | Cristina Montemayor

While the world waits with bated breath to see whether President Trump will follow through on his proposed “reciprocal” tariffs, British consumer goods company Unilever is making moves in Mexico in an effort to strengthen its North American supply chain.

2 weeks ago | beautymatter.com | Cristina Montemayor

Watch out, Sephora and Ulta Beauty: Walmart is entering the spring sales arena. The mega-retailer's Spring Beauty Sale runs from April 18 to May 31, 2025. (Sephora's Spring Savings Event was held from April 4 to April 14, while Ulta Beauty's Spring Haul Event lasted nine days from March 28 to April 5). In addition to the six-week-long sale, Walmart is upping the ante even further this year by introducing Beauty Bars in 40 select stores.

2 weeks ago | beautymatter.com | Cristina Montemayor

Over the last few weeks, tariffs have been the talk of the town in the beauty industry. President Trump imposed six waves of tariffs on Chinese imports, resulting in 145% tariffs currently in effect. China faces up to a 245% tariff (25% reciprocal tariff, 20% fentanyl tariff, and Section 301 tariffs on specific goods between 7.5% and 100%) on imports to the United States “as a result of its retaliatory actions,” according to the White House.

2 weeks ago | beautymatter.com | Cristina Montemayor

“If you're a brand and you're not talking about Amazon, you need to be,” urged BeautyMatter co-founder and President John Cafarelli at the top of this panel discussion. Not long ago, brands were forced to decide whether or not to establish a presence on Amazon, he recalled. Recent data from Nielsen IQ reveals that e-commerce platforms now account for 41% of all beauty and personal care sales in the US, with Amazon holding a substantial share.

3 weeks ago | menshealth.com | Cristina Montemayor

Jump to:How to Get WavesHow Long Do Waves Last? Athletes and celebrities from Lebron James to Michael B. Jordan are famous fans of 360 waves. This clean and classic hairstyle gets its name from the shape the hair takes on, which is reminiscent of waves in the ocean or desert sands and goes all the way around the head, starting in a 360-degree pattern.