BeautyMatter

Established in 2016, backed by 25 years of industry experience, BeautyMatter has quickly become a key player in the beauty sector. In just four years, it has attracted a worldwide audience, positioning itself as a leading authority in beauty news and insights. This platform serves as a vital resource for industry professionals, bridging gaps in knowledge and offering a thoughtful, analytical viewpoint. We focus on curating, developing, and producing content that not only informs but also inspires the innovators shaping the future of beauty.

International, Trade/B2B

English

Blog

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Ranking

Global

#385510

United States

#224760

Lifestyle/Beauty and Cosmetics

#2726

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Monthly visitors

Articles

How Boutique Brands Can Rethink Retail

1 day ago | beautymatter.com | Elvis Kachi

Scaling a beauty retail business is often framed as the next logical step for ambitious brands. However, due to an increasingly saturated and complex global market, growth is no longer premised on just a matter of opening more stores or striking new partnerships. It requires operational precision, strategic foresight, and a deep understanding of brand integrity.
Demystifying Acquisitions in a Post-Rhode Era

3 days ago | beautymatter.com | Elvis Kachi

When e.l.f. Beauty announced its acquisition of rhode, Hailey Bieber’s minimalist skincare brand, for a headline-grabbing $1 billion, the global beauty landscape was awash with admiration, envy, and misconceptions. Many assumed that the full billion-dollar figure would line Bieber’s pockets overnight. However, in the very high-stakes world of M&A, especially in beauty, deals are rarely so simple.
2025 Week 25: Beauty Brand and Product Launches

1 week ago | beautymatter.com | Sophie Pitt

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The Foodification of Beauty

1 week ago | beautymatter.com | Sophie Pitt

In an industry where products are sold as much through stories as science, food has become the secret ingredient driving authentic consumer engagement. Signaling taste in both the literal and fashionable sense, food-infused beauty now serves as a gateway for emotional connections, nostalgia, and even social status.
Inside Teresa Tarmey’s Facialist Training Program

1 week ago | beautymatter.com | Sophie Pitt

The facial care market, which is predicted to reach $169.37 billion globally by 2027, has seen a sharp rise in consumer interest over recent years, fueled by social media, celebrity endorsements, and the booming medical aesthetics sector. However, as facials become increasingly more mainstream, professionals have voiced concern over a lack of standardization and inconsistent quality of training industry-wide.
Can Beauty Be Truly Sustainable? Inside the Industry’s Struggle Between Growth and Greenwashing

1 week ago | beautymatter.com | Carla Seipp

Sustainability has become table stakes in the beauty industry in recent years. But the constant influx of new products, whether created with recyclable packaging or not, feels at odds with the idea of lessening our carbon footprint. Like any consumer industry, the beauty world can only survive through consumption, and investors are often looking for substantial year-over-year growth, which, again, requires more products.
How Stéle Became NYC’s Buzziest Independent Fragrance Boutique

1 week ago | beautymatter.com | Carla Seipp

Stéle co-founders, Jake Levy and Matt Belanger, never intended to create the buzziest independent fragrance boutiques in NYC, but in roughly 12 months, they have managed to do just that. Their debut store at 339 Bedford Avenue in Williamsburg, Brooklyn, was initially intended to be a creative studio for Levy, CCO, who has a background in interior design. Opened in April 2024, it was followed by a larger location at 179 Mott Street in the Nolita neighborhood of New York City in January 2025.
The Rise of Rosacea, Eczema, and Psoriasis Skincare: Science, Stigma, and a Booming Market

1 week ago | beautymatter.com | Carla Seipp

They say love the skin you’re in, but for millions of people with inflammatory skin conditions like rosacea, eczema, and psoriasis, that would require constantly dodging a minefield of triggers, or risk a flare-up—itchy bumps, flushed, flaky, dry, or cracked skin. For many decades, prescription medications or pharmacy brands were the only tools available.
Nishane: How a Turkish Niche Fragrance Brand Became a Global Sensation

1 week ago | beautymatter.com | Carla Seipp

Nishane translates to “mark” or “symbol” in Turkish. In a little over a decade, the niche fragrance house has already left an imprint on the world of perfumery. The brand’s birthplace of Istanbul, a city at the intersection of Asia and Europe, acts as an intriguing, creative guiding light for Nishane’s journey across cultures and histories through the medium of scent. The voice of that storytelling is one of unapologetic boldness and artistry, told by co-founders Mert Güzel and Murat Katran.
The Inequality Behind Beauty's Creator Economy

1 week ago | beautymatter.com | Elvis Kachi

The influence of social media on today’s beauty landscape stands on phenomenal grounds and is in part due to the sway and mastery certain creators have over consumers. However, these platforms, once heralded as a democratic avenue for anyone to be seen and heard, have become an increasingly toxic and exclusionary space, mostly for Black beauty creators, forcing them to look for ways to create their own safe spaces.