Articles
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1 week ago |
p2pi.com | Cyndi Loza
"The platform is home to product recommendations across health, wellness and beauty, with 51% of all online product mentions occurring on the platform," Dhariwal said. "It’s a place where users actively seek product recommendations and validate purchase decisions through trusted voices making it an ideal environment for targeted, high-impact retail media.
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1 week ago |
p2pi.com | Cyndi Loza
Kroger's retailer media network, Kroger Precision Marketing (KPM), is expanding its offerings with a new in-store digital advertising solution. Powered by Barrows Connected Store’s technology, digital screens built into integrated fixtures, such as endcaps, ceiling signs and standees, will begin appearing across select Kroger stores, offering brands the opportunity to deliver animated, high-impact content at the point of purchase.
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1 week ago |
pathtopurchaseiq.com | Cyndi Loza
Leveraging recent proprietary research on the evolution of in-store shopping as a catalyst, CPG brand and agency participants during the workshop will apply a structured problem-solving approach to tackle a central challenge: How might we reimagine the role of P-O-P in delivering both immediate impact and long-term brand success?
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1 week ago |
p2pi.com | Cyndi Loza
Leveraging recent proprietary research on the evolution of in-store shopping as a catalyst, CPG brand and agency participants during the workshop will apply a structured problem-solving approach to tackle a central challenge: How might we reimagine the role of P-O-P in delivering both immediate impact and long-term brand success?
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4 weeks ago |
p2pi.com | Cyndi Loza
Skip to main content Notably, among those surveyed: 81% said digital detoxes should be routine;79% noted that online shopping is efficient but lacks the magic of an in-person find;76% shared physical retail experiences help them connect more deeply with people and brands; and65% pointed to looking forward to receiving catalogs from brands.
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What a nice community partner! I still have have to visit. Anyone shopped here yet? #Itsabouthyme
@FreshThymeFM has donated more than $800,000 to the Feeding America network of food banks, the Midwest grocer announced. Read more details on the story at @pgrocer! https://t.co/KVnEFuZs1W #retailnews #retail #cpgindustry #brands #cpgbrands #retailindustry
I'm really looking forward to Path to Purchase Institute's Future Forward!
Just cruising around spotting scarecrows on a rainy night. #ChampaignCountyScarecrows #Lodgic https://t.co/Xs3QAplJfe