Cyndi Loza

Jan 13, 2025 | p2pi.com | Cyndi Loza

The Path to Purchase Institute debuted an updated and interactive version of its Omnichannel Landscape.

Dec 4, 2024 | p2pi.com | Cyndi Loza

Skip to main content For the first time ever, Retail Media Unplugged was recorded on location at Retail Media Summit UK (RMS UK) in London on Oct. 16. We chatted with Hugh Stevens, managing director, UK, of LiveRamp, a sponsor of RMS UK this year, to get his insights on: Retailer first-party data and how to prove it's a long-term sustainable investment choice for brands;Untapped, potential opportunities for FMCG brands in the space; andTechnologies that could be game changers.

Nov 27, 2024 | p2pi.com | Cyndi Loza

Skip to main content For the first time ever, Retail Media Unplugged was recorded on location at Retail Media Summit UK (RMS UK) in London on Oct. 16.

Oct 14, 2024 | p2pi.com | Cyndi Loza

Skip to main content With retailer media networks maturing and evolving these past few years, are more brands embracing retail media as a full-funnel play? Jenny Holleran of Kroger Precision Marketing and Threefold's Justin Sparks speak with P2PI's Cyndi Loza about innovating retail media to build long-term brand equity beyond short-term goals, like ROI and ROAS.

Oct 11, 2024 | p2pi.com | Cyndi Loza

Skip to main content While Kettle & Fire had strong numbers in the summer, its key marketing seasons are just around the corner as broth and soup are a staple in the fall and winter holiday months. We recently chatted with Niccolo Gloazzo, Kettle & Fire’s senior director of media and omnichannel, on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space. Watch the full episode above.