Path to Purchase IQ

The Path to Purchase Institute is a community that welcomes members from retail, brand manufacturing, and solution providing sectors throughout the path to purchase. It operates as a part of EnsembleIQ.

Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

N/A

Country

N/A

Articles

Campbell's Co. Shakes Up Snacks Leadership

1 week ago | pathtopurchaseiq.com | Jacqueline Barba

Janda Lukin, current SVP and chief marketing officer, snacks, has been named to the newly created role of chief growth officer, effective June 2. In her role, Lukin will lead enterprise-wide growth strategies, elevate key commercial capabilities and drive growth through insights and analytics, enhanced consumer experience and activations, innovation and revenue growth management, according to a media release.
CVS, Ahold Delhaize to Share In-Store, Omnichannel Retail Media Strategies at RMS 2025

1 week ago | pathtopurchaseiq.com | Jacqueline Barba

The Path to Purchase Institute has added more can't-miss sessions to its Retail Media Summit lineup, with content focused on in-store retail media and integrated, omnichannel strategies. RMS — which takes place May 6-8 in Rosemont, Illinois — is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The annual event has sold out every year since launching in 2022.
Best Buy Debuts Shoppable Influencer Storefronts

2 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content The platform launched with three tech-focused influencers:Linus Sebastian of Linus Tech Tips (16M+ YouTube subscribers)Judner Aura, a tech reviewer also known as UrAvgConsumerJenna Ezarik, a tech and lifestyle content creatorParticipating creators gain access to performance tools, including the ability to track what they’re earning and product performance.
What Alcohol Brands Have Brewing For Music Festival Season

2 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content BevAlc brands have long used music festivals as a stage for expansive, creative off-premise marketing activations. Some of the biggest brands — along with non-alcoholic options — have outlined their spring plans, which include celebrity partnerships, immersive experiences and more.
Uber Advertising Adopts Instacart's Carrot Ads

2 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content Through the integration, advertisers will be able to create campaigns via Instacart Ads Manager that automatically extend across the Instacart Ads ecosystem, which now includes the Uber Eats grocery and retail marketplace. Carrot Ads already powers retail media for more than 220 retailer banners and connects more than 7,000 brands with ad opportunities across e-commerce sites.
E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver

2 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Criteo partnered with Harvard PR and market research specialist Vitreous World to conduct a global online survey with a sample size of 6,000 consumers and 600 brand leaders across six markets — the U.K., U.S., France, Germany, Japan and South Korea. The survey explored the topic of discovery and joy in shopping. All data points referenced are global figures. The consumer survey was conducted Feb. 7-17, and the B2B study Feb. 10-27.
Q&A: Mateusz Drela of Retail Media IQ

2 weeks ago | pathtopurchaseiq.com | Charlie Menchaca

Mateusz Drela will moderate a virtual discussion on how to effectively manage ads across multiple retail media networks. He'll be joined by Andrene Dos Anjos of Mars Pet Nutrition. Date: April 24Time: 2-3pm ETFor details, visit events.p2pi.com/meetups2025 New marketing tactic that you use: Marketing to the community has always been the most effective tool for me.
Walking the Store Like a P2PI Editor

2 weeks ago | pathtopurchaseiq.com | Tim Binder

In 2009, on my first day working for the Path to Purchase Institute (then, the In-Store Marketing Institute), I was told, “When it comes to in-store marketing, you won’t totally ‘get it’ for six months to a year.”You see, the average person understandably looks at the store environment strictly from a shopper’s perspective. But for those of us who have transitioned into the world of commerce marketing, it’s a different story. That heads-up was absolutely correct. It didn’t happen immediately.
Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events

3 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Sephora, Ulta Beauty, CVS Health and Dollar General are again hosting competing beauty sales events in the lead-up to spring. CVS’ ‘Epic Beauty Event’CVS first introduced its bi-annual “Epic Beauty Event” in 2019 in an attempt to gain ground in the beauty category, competing with concurrent major sales events at category leaders Ulta and Sephora. Since then, the drugstore chain has continued the effort, this year again throwing its weight behind the occasion online and in-stores.
Check-In: Retail Media's Growing Pains

3 weeks ago | pathtopurchaseiq.com | Lisa Johnston

Top-of-funnel retail media has been a challenge, she said. “We start talking CPMs, which are never capable when it comes to retail media,” she said. In-store measurement is further complicated by the fact that many retailers’ data science teams aren’t yet considering in-store as part of a holistic view of performance, whether because of prioritization or a lack of resources, said Brenner.