Path to Purchase IQ

The Path to Purchase Institute is a community that welcomes members from retail, brand manufacturing, and solution providing sectors throughout the path to purchase. It operates as a part of EnsembleIQ.

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Articles

Heritage Grocers CEO Reveals Exciting Customer-First Initiatives

6 days ago | pathtopurchaseiq.com | Marian Zboraj

Heritage Grocers is also working with Instacart on its Caper Carts. “Prior to taking the role at Heritage, I was an advisor to Caper," explained Monford, "so I've spent a lot of time studying and I'm really, really excited about this Caper Cart. ... it's the frictionless, autonomous cart. With Caper, you don't have to have a loyalty sign-in, but you can. Ours will be integrated with loyalty.
P2PI to Host Workshop on Reinventing In-Store Impact in a Digital World

1 week ago | pathtopurchaseiq.com | Cyndi Loza

Leveraging recent proprietary research on the evolution of in-store shopping as a catalyst, CPG brand and agency participants during the workshop will apply a structured problem-solving approach to tackle a central challenge: How might we reimagine the role of P-O-P in delivering both immediate impact and long-term brand success?
Sam's Club Exec Shares How to Transform Retail

1 week ago | pathtopurchaseiq.com | Bridget Goldschmidt

P2PI sibling brand Progressive Grocer kicked off its third annual GroceryTech event with a deep dive into the innovative thinking needed to succeed at retail, a discussion with Todd Garner, SVP and chief product officer at Bentonville, Arkansas-based Sam’s Club, a division of Walmart. Introduced by Mercatus’ Lee Lambeth, Garner took to the stage with PG Editorial Director and Associate Publisher Gina Acosta for an insightful keynote discussion.
How Consumers Are Combating Rising Grocery Costs

3 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content As grocery prices continue to climb in 2025, American consumers are shifting how they shop, cook and plan meals — turning to digital recipes, private-label goods and cheaper proteins to manage their food budgets, according to new research from contextual advertising platform Chicory.
Mood Media Hires David Simon to Lead Advertising, Vibenomics, In-Store Marketplace

3 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content Most recently, he served as general manager of growth initiatives at Moloco, where he helped media companies use machine learning to drive outcome-based advertising in the streaming and CTV space. Prior to that, Simon was chief revenue officer at Fyber, leading the mobile app monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine.
VML's Tyler Murray to Headline In-Store Marketing Forum With Keynote on Rehumanizing Retail

3 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Retail media has transformed the online and in-store landscape — and it's not just about digital screens and QR codes anymore. At the Path to Purchase Institute’s inaugural In-Store Marketing Forum, VML’s Tyler Murray will take the mainstage on day 2 to deliver an opening keynote that urges the industry to rethink the balance between data, creativity and personalization.
Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations

3 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content “Agents may be less likely to be attracted to images or visuals designed to elicit an emotional response,” Vasudev wrote. “So, while Walmart’s core value proposition — Every Day Low Prices — and the spirit in which we market to customers won’t change, we need to develop new pathways for agent discovery. In addition, Walmart is applying agentic AI in merchandising use cases.
Consumers Value Physical Retail, Tactile Experiences & Digital Detoxes, Study Finds

1 month ago | pathtopurchaseiq.com | Cyndi Loza

Skip to main content Notably, among those surveyed: 81% said digital detoxes should be routine;79% noted that online shopping is efficient but lacks the magic of an in-person find;76% shared physical retail experiences help them connect more deeply with people and brands; and65% pointed to looking forward to receiving catalogs from brands.
Target Chooses Matt Drzewicki to Lead Roundel

1 month ago | pathtopurchaseiq.com | Cyndi Loza

Skip to main content Drzewicki’s appointment reflects the retailer’s continued investment in Roundel as a critical growth engine and a key part of its broader digital and marketing strategy, according to a statement from Target. The retailer said Drzewicki will lead the Roundel team in its goal of doubling the size of its media business over the next five years — a business that currently generates nearly $2 billion of value for Target.
Inside Lipton's First Major Brand Refresh in a Decade

1 month ago | pathtopurchaseiq.com | Jacqueline Barba

Lipton’s strong brand recognition gives it a unique advantage as it refreshes its offerings and introduces new varieties. “Consumers want to combine tried-and-true ingredients they trust with something that makes it different and interesting,” Mason said. “Lipton has trust, and our tea ingredients have a trust, too.”The rebrand also reflects broader organizational changes.