Cyntia Bsoussi

Dubai

Director of PR and Content Strategy at Economy Middle East

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economymiddleeast.com

Articles

AI-backed platforms can keep public safer and better informed: PwC technology consultant

Mar 8, 2024 | economymiddleeast.com | Cyntia Bsoussi

Rajat Chowdhary, Technology Consultant Partner at PwC Middle East, speaks to Economy Middle East about how traditional command centers are evolving to tackle new-age threats. He also stresses on the importance of making people feel secure even as AI-driven processes deliver tighter surveillance. Chowdhary also puts special emphasis on how AI and social media and work together to better inform people. Can you give us some specific examples of how an evolved command center will keep people safe?
Egypt's spirit endures as the ‘Mother of the World’

Nov 2, 2023 | economymiddleeast.com | Joe Chidiac |Cyntia Bsoussi

From our earliest years, we’ve heard the saying, “Masr, umm l dunya,” or “Egypt is the mother of the world.” This age-old phrase encapsulates the profound role Egypt has played as the cradle of ancient civilizations, leaving an indelible mark on human history. Yet today, Egypt finds itself grappling with an economic crisis, the roots of which can be traced back to the war between Russia and Ukraine – a conflict that has reverberated across the globe, impacting economies far and wide.
AI revolution: Inevitable, essential and unstoppable

Oct 13, 2023 | economymiddleeast.com | Joe Chidiac |Cyntia Bsoussi

In a statement I came across recently, Microsoft co-founder Bill Gates underscored the profound impact of artificial intelligence (AI) , heralding it as the most significant technological advancement since the advent of personal computers (PCs). Undoubtedly, AI has emerged as a transformative force, permeating various sectors such as environment, research, education, health, culture, trade, economy, security and data utilization.
The Grand Tourer for all occasions

Oct 13, 2023 | economymiddleeast.com | Alp Sarper |Cyntia Bsoussi

Undoubtedly the McLaren brand is first associated with Formula 1, closely followed by the iconic McLaren F1 road car from the 1990s. Let’s first take a stroll down memory lane to uncover the roots of this illustrious brand. At its core was the motor racing legend Bruce McLaren, a native of New Zealand whose racing journey commenced with the Cooper team in 1959. At the remarkably young age of 22, he secured victory in a Grand Prix, making him one of the youngest F1 Grand Prix winners at the time.
Reducing carbon footprint while building fleets of the future

Oct 13, 2023 | economymiddleeast.com | Cyntia Bsoussi |Ahmad Al Sadah

The transport sector is one of the biggest contributors to climate change, generating approximately one-quarter of global greenhouse gas (GHG) emissions. And the situation isn’t improving as it should be – between 2000 and 2019, carbon emissions from the sector rose on all continents except Europe.
High carbon emissions are the hidden cost of AI expansion

Oct 13, 2023 | economymiddleeast.com | Kate Dourian |Cyntia Bsoussi

Artificial intelligence can process data at lightning speed and the latest version of ChatGPT can now converse with users and identify images. While growth in AI and Cloud computing services has been transformative in a variety of sectors, it is straining data centers and electricity grids because of the huge amounts of energy consumed. The UAE and Saudi Arabia are among Gulf states that have adopted artificial intelligence and digitalization in government, business and industry.
The GCC can lead the global push toward high-integrity carbon credit markets

Oct 13, 2023 | economymiddleeast.com | Anna-Marie Slot |Cyntia Bsoussi

The global economy is facing a difficult balancing act. Maintaining economic growth and energy security, while reducing carbon emissions in line with net-zero targets, is a complex and challenging task. To achieve it requires enormous levels of investment, innovative thinking, and coherent national, regional and global strategies that are supported by robust regulations and policies.
Exness: The best possible trading product under best possible trading conditions

Oct 13, 2023 | economymiddleeast.com | Cyntia Bsoussi

Cyprus-based Exness has reaffirmed its prominent position in the financial landscape, showcasing a steadfast commitment to ethics and excellence. The company clinched the prestigious title of Best Global Multi-asset Broker of 2023 at the Forex Expo, held at the Dubai World Trade Center on September 26 and 27. With a formidable client base exceeding 600,000 active traders and a remarkable monthly trading volume surpassing $4.5 trillion, Exness has firmly established itself in the market.
The double-edged sword of AI in the job market: A global perspective

Oct 13, 2023 | economymiddleeast.com | Ave Tavoukjian |Cyntia Bsoussi

The rapid advancement of generative AI tools has sparked discussions and concerns within various industries, with many fearing that these AI innovations might spell the end of their careers as the allure of automation looms large. While the apprehension surrounding AI and job security is certainly valid, there’s a broader issue that deserves our attention – a concern that extends beyond individual livelihoods and has far-reaching implications for the global economy.
GCC mobile network quality benchmarks the globe

Oct 3, 2023 | economymiddleeast.com | Cyntia Bsoussi

Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia, excel in mobile network experiences, as per Opensignal’s latest . Saudi Arabia stands out with a remarkable 22 percent 5G availability, showing significant infrastructure progress. Opensignal, a global mobile network analytics authority, highlights the impressive strides of the GCC in the past year.