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1 month ago | 
multihousingnews.com | Jessica Fiur |Mary Cook |Cyrus Claffey |Susan McPeak
Websites are a crucial marketing tool for multifamily. They might be the first place your residents see your apartments or where potential clients get an idea of what you do. But what features make these websites the most useful? The MHN Executive Council members shares their insights. Show Don’t TellOur website is one of our greatest marketing tools so we make it a priority to keep content current and relevant to both clients and prospects.
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2 months ago | 
multihousingnews.com | Jessica Fiur |Susan McPeak |Yolanda Cole |Cyrus Claffey
Whether it's perfecting AI programs, building brand awareness or increasing investments, there is a lot multifamily professionals are looking to achieve. It’s often helpful to plan out what you hope to achieve, both personally and professionally. This month, the MHN Executive Council shares their main goals for the year. Mitchell KorteAt Subtext, a top goal is to continue to take a resident-first approach and commit to resident wellness across our communities.
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Dec 20, 2024 | 
entrepreneur.com | Cyrus Claffey
Imagine a team so energized that every project feels like a shared victory, where ideas flow freely and people bring their best to work every day. It's the kind of environment every leader dreams of, but it doesn't happen by chance. Motivation isn't something you can buy — it's something you need to build. Something I've learned as the founder of ButterflyMX is that when employees feel truly motivated, they don't just show up — they step up.
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Nov 30, 2024 | 
entrepreneur.com | Cyrus Claffey
Imagina si pudieras desbloquear todo el potencial de cada uno de los miembros de tu equipo, no trabajando más duro, sino de manera más inteligente. ¿Qué pasaría si, en lugar de tratar de moldear a tu equipo bajo un enfoque único, pudieras aprovechar sus fortalezas naturales para crear un entorno laboral donde todos prosperen?
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Nov 29, 2024 | 
msn.com | Cyrus Claffey
Continue reading More for You
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Nov 29, 2024 | 
entrepreneur.com | Cyrus Claffey
Imagine if you could unlock each team member's full potential — not by working harder, but by working smarter. What if, instead of trying to mold your team into a one-size-fits-all approach, you could tap into their natural strengths to create a workplace where everyone thrives? By uncovering your employees' unique traits, preferences and working styles, you can align their strengths with roles that set them — and your business — up for success.
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Oct 22, 2024 | 
msn.com | Cyrus Claffey
Continue reading More for You Continue reading More for You
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Oct 22, 2024 | 
entrepreneur.com | Cyrus Claffey
As marketers, we're always looking for a leg up on our competition. A celebrity endorsement is a historically reliable way to do that. Celebrities offer a chance to reach new audiences that are outside of your traditional marketing efforts. At ButterflyMX, we've had success working with public figures to boost our traditional marketing efforts and invigorate our storytelling. Here, I'll give you a few tips on what you can do to make your brand and your company appealing for celebrities to work with.
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Sep 19, 2024 | 
entrepreneur.com | Cyrus Claffey
In an era when unprecedented events are the norm, businesses must be ready to adapt. Real-world events — be it a global pandemic, economic recession, geopolitical unrest or war — can disrupt operations, supply chains, customer expectations and employees' well-being overnight. Over the years, I've guided my company through the challenges of numerous real-world events that were not only complex but often unpredictable.
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Aug 13, 2024 | 
entrepreneur.com | Cyrus Claffey
Crear un lugar de trabajo donde tu equipo prospere implica más que ofrecer salarios competitivos y beneficios atractivos en la oficina. Un lugar de trabajo verdaderamente satisfactorio va más allá, abarcando una gama de beneficios y programas diseñados para mejorar el bienestar y el crecimiento general de los integrantes de tu equipo.
