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1 month ago | 
multihousingnews.com | Jessica Fiur |Mary Cook |Cyrus Claffey |Susan McPeak
Websites are a crucial marketing tool for multifamily. They might be the first place your residents see your apartments or where potential clients get an idea of what you do. But what features make these websites the most useful? The MHN Executive Council members shares their insights. Show Don’t TellOur website is one of our greatest marketing tools so we make it a priority to keep content current and relevant to both clients and prospects.
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2 months ago | 
multihousingnews.com | Jessica Fiur |Mary Cook |Jordan Kavana |Jim Love
Tips for checking the impact of photos, virtual tours and more. You might have virtual tours or professional photos on your website, but are you getting any return on them? The MHN Executive Council shares how they evaluate the impact of these media investments. Mary CookA picture is worth a thousand words. We invest heavily in top-quality professional photography often sharing the cost with the developer so we both can take advantage of their use across multiple platforms.
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Nov 25, 2024 | 
multihousingnews.com | Jessica Fiur |Susan McPeak |Jordan Kavana |Mary Cook
Additional tips to incorporate in next year's plans. Data-driven insights? Paid search? The human touch? Turns out there’s a lot that marketers need in the coming year. The MHN Executive Council explores more strategies that will be vital in 2025. (And read part one for additional suggestions.) Susan McPeakThe REMM Group, one marketing strategy we simply couldn’t live without in 2025 is data-driven personalization.
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Oct 29, 2024 | 
multihousingnews.com | Jessica Fiur |Diana Pittro |K David Meit |Mary Cook
The human touch is still important in the leasing process. Artificial intelligence has a lot of uses in multifamily—for example, chat bots can help prospective residents get information about the community. However, there are a lot of areas where the human touch is still important. The MHN Executive Council shares where they don’t use AI.
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Sep 25, 2024 | 
multihousingnews.com | Jessica Fiur |Mary Cook |Susan McPeak |Jordan Kavana
A look at the rapid pace of technology, and other things that were unexpected this year. Mary CookThe rapid pace of technology keeps influencing interior design in refreshing ways. Streamlined, touchless and rendered with sophisticated digital tools, our presentations and client interactions are increasingly elevated in quality and visual appeal.
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Aug 20, 2024 | 
multihousingnews.com | Jessica Fiur |Maria Pietroforte |Mary Cook |Stephanie Anderson
Clicks? Likes? Shares? When it comes to marketing data points, what really matters for multifamily? This month the MHN Executive Council shares their KPIs.Maria PietroforteMy top go-to data point is conversion. I want to see is the post or campaign is driving the action we wanted. Conversion is not always about submitting an application. Your marketing goal can vary.
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Jun 26, 2024 | 
multihousingnews.com | Jessica Fiur |Susan McPeak |Mary Cook |Jim Love
What makes your property stand out to prospective residents and stick in their minds? This month, the MHN Executive Council shares their branding strategies to help differentiate their communities from the competition. Susan McPeakAs a third-party multifamily management company, The REMM Group oversees a diverse portfolio of communities. The strengths, unique features, location and lifestyle each community offers shape its branding strategy.
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Jun 11, 2024 | 
multihousingnews.com | Jessica Fiur |Jim Love |Mary Cook |Stephanie Anderson
You can get a lot of information from your residents. But are you currently gathering the most helpful data? The MHN Executive Council shares what they learn from their renters and how it helps them develop their strategies going forward. Jim LoveCollecting the right data is crucial to understanding and reaching your target audience effectively from a marketing standpoint.
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May 10, 2024 | 
multihousingnews.com | Jessica Fiur |Diana Pittro |Cyrus Claffey |Mary Cook
Happy residents equals less renter turn over and good word of mouth about your community. What are some benefits you can offer your residents? The MHN Executive Council shares what they offer at their communities, and what they’re looking to invest in in the future. Diana PittroAt all 36 properties we manage in the Midwest, we provide residents with a move-in packet filled with coupons for discounts at local restaurants and retailers.
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Apr 23, 2024 | 
multihousingnews.com | Jessica Fiur |Mary Cook |Diana Norbury |Jessica Heckman
Looking for ways to celebrate your employees' wins? Here are some tips. Looking for ways to retain your employees? Celebrate their wins! This month, the MHN Executive Council shares how they motivate their team members. Mary CookWe seek out opportunities to give our employees new experiences outside of the office. Activities that are atypical of an individual’s normal routine provide inspiration in unusual places and enhance feelings of being appreciated as a valued team member.
