Dan Bond

2 weeks ago | imrg.org | Dan Bond |Ellie-Rose Davies

By Dan Bond, VP of Marketing at RevLifterThe constant battle between conversion rates and brand perception for premium retailers creates a genuine dilemma. Push too hard on discounts, and you become another promotion-dependent brand. Resist discounting, and you might watch visitors leave without purchasing. Radley London faced this exact challenge when they approached RevLifter.