Articles

  • Nov 25, 2024 | jotform.com | Dan Fries

    In a perfect world, we would be able to read our customers’ minds and fulfill their every desire at the touch of a button. This button would enable us to interact with and convert leads into customers, and track our efforts as we created the perfect customer experience. Sadly, no business exists in a perfect world, and using a single channel for the full spectrum of a business’s marketing operations will only lead to failure.

  • Mar 13, 2024 | learn.g2.com | John Funk |Dan Fries |Christopher Gerg |Bianca Soare

    The role of help desks continues to expand, and now that hackers see them as potential weak links, companies need to improve their cybersecurity capabilities. Not long ago, a hacking group known as Scattered Spiders targeted a Las Vegas casino’s help desk to gain access to valuable and sensitive data, millions in financial losses and a sullied reputation.

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