Dan Hojnik

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'There's a lot of hands in that till': Nine renews push for TV networks to control ad supply, cut exchanges, DSPs for united BVOD-streamer marketplace | Mi3

Mar 15, 2024 | mi-3.com.au | Dan Hojnik |Kalila Welch |Josh McDonnell |Andy Dixon

Back to the futureSpeaking on a programmatic panel yesterday at the packed Future of TV Advertising forum, Nine's Digital Commercial Director Nick Young was scathing on how premium broadcaster video content was increasingly being gamed by online exchanges and DSPs. He said it's on the verge of being commoditised by buyers in online trading exchanges and ultimately valued like lower grade video ad inventory – often on dubious sites or second tier publishers.

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