Kalila Welch

1 week ago | mi-3.com.au | Kalila Welch |Paul McIntyre |Brendan Coyne |Sam Buckingham-Jones

Two years ago Nestlé put “refocusing on lost creativity” central to its marketing strategy – and formalised a framework to benchmark it. This week it won the Cannes Outdoor Grand Prix for KitKat and Global CMO Aude Gandon joined a vanguard of marketing and customer chiefs using the event to hammer home the criticality of creativity to growth to their global teams. Gandon was hired as Nestlé’s first global CMO in 2020.

1 month ago | mi-3.com.au | Kalila Welch |Paul McIntyre |Brendan Coyne

Awkward customerAdvertising effectiveness veteran James Hurman is awaiting a response from Professor Scott Galloway after delivering a clinical counter to some of the professor’s broadsides against brand and advertising – while simultaneously creating a piece of effective B2B content marketing.

1 month ago | mi-3.com.au | Kalila Welch |Stu Carr |Sam Shedden |Brendan Coyne

What you need to know:QMS chief John O’Neill thinks Australia’s out of home publishers can take a 20 per cent share of the ad market within five years after OOH players took 17 per cent in a bumper Q1. Per O'Neill, Quadrant-owned QMS held 14.5 per cent of the total outdoor market and 18 per cent of digital OOH sales in the first quarter, with a "north of 40 per cent" YoY surge in April potentially putting the vendor ahead of the market.

1 month ago | mi-3.com.au | Kalila Welch |Brendan Coyne |Stu Carr |Andrew Birmingham

What you need to know:Warner Bros. Discovery says its Max platform is powering ahead of forecast weeks into its Australian launch. ANZ senior revenue director James Hole touting strong advertiser and subscriber uptake, despite keeping audience numbers under wraps. Agencies suggest a "textbook" launch, per one investment chief, with buyers praising the outsourced sales model via Nine.

1 month ago | mi-3.com.au | Kalila Welch |Andrew Birmingham

Curiouser and curiouser“The most important attribute we can hire anyone on at the moment is their level of curiosity – writ large across the whole industry,” according to TBWA\Melbourne CEO Kimberlee Wells. As the media and marketing industry – and much of the digital economy – moves through the looking glass, finding candidates that can clear that threshold is harder than it used to be, she acknowledged, but not impossible. TBWA’s newest recruit, Lucio Ribeiro, is case in point.