Kalila Welch

2 months ago | mi-3.com.au | Kalila Welch

“I don’t know anyone who is better at working in ambiguity than you” were ABC’s outgoing managing director David Anderson's words to his former director of audiences, Leisa Bacon, when she told him she was considering joining Creative Australia as the official arts council's new executive director of development and partnerships. “David said to me… this role is going to be a lot of about navigating stakeholders in high levels of ambiguity and you thrive in that.

2 months ago | mi-3.com.au | Andrew Birmingham |Kalila Welch

What you need to know For Alphabet's Google AI will significantly expand search capabilities, with 2025 expected to be a pivotal year for search innovation according to CEO Sundar Pichai who says Google’s Project Astra and Gemini Deep Research aim to facilitate complex search queries, enhancing monetisation Two billion consumers are already using Gemini, and younger users are particularly attracted to new AI features like Circle to Search As to the latest financial reports, Google Services...

2 months ago | mi-3.com.au | Andrew Birmingham |Paul McIntyre |Kalila Welch |Nadia Cameron

Online grocery to flatline but beauty retail to soar; pricing levers maxed out; streamers to consolidate; CMO capability gaps to widen; performance spend to swing to brand; measurement and attribution thinking disrupted and regulatory action on data. Top marketer turned NED and board advisor John Batistich takes a cross-category view of what’s likely coming down the track for media, marketing, retail and the broader economy in 2025 – and some curveballs.

2 months ago | mi-3.com.au | Paul McIntyre |Andrew Birmingham |Kalila Welch |Brendan Coyne

The implications of Apple's supply chain strategy, and its deep exposure to a shitstorm brewing between Washington and Beijing, pose fundamental problems for anybody with a pension, or indeed, marketers, brands and media channels reliant on consumer confidence and spending power. Ahead of Apple's earnings, Future Media's Ricky Sutton reads the runes on what's coming down the track.

2 months ago | mi-3.com.au | Kalila Welch |Luke Brown |Andrew Birmingham |Paul McIntyre

The Atomic 212 acquisition, announced to staff this morning, includes a four-year earnout for Atomic’s dozen or so leadership team who own equity but will remain an independent operation inside the Publicis Media unit, which houses Spark Foundry, Zenith and Starcom. The Publicis deal caps more than eight months of feverish conjecture over a possible Accenture acquisition of Atomic 212 to fast-start its media buying and planning ambitions across Asia-Pacific.