Dan Meier

London, United Kingdom

Reporter at VideoWeek

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Articles

Debating the "Death of TV" Has Been Replaced by Needing to Redefine TV

1 week ago | videoweek.com | Dan Meier

Five years ago, the industry was discussing the supposed death of TV, but now the discourse has been replaced by debate around what TV actually is. This is primarily driven by the prevelance of YouTube on TV screens, says Alex Debenham-Burton, Sales Director at Silverpush. Although not all YouTube content is “fit for TV”, there is TV on the platform, argues Debenham-Burton.
Why CTV Needs "the Most Support" in Addressability and Identity

1 week ago | videoweek.com | Dan Meier

The rise of ad-supported CTV and programmatic channels calls for a robust identity framework to allow advertisers to target and measure performance, while enabling publishers to capture that programmtic spend in a privacy-safe way. However, traditional methods used to identify users on CTV are under pressure, according to Morwenna Beales, VP Publisher Development at ID5, with household IP and deteministic device IDs facing ongoing signal loss, low fidelity and unreliable long-term stability.
tvScientific is Aiming to Become the "AppLovin of CTV"

1 week ago | videoweek.com | Dan Meier

Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. Now CTV ad tech business tvScientific is looking “to do what AppLovin has done” but on TV, bringing an outcomes-based model to CTV environments.
Week in Charts: LiveRamp on WPP's Infosum Acquisition, FAST Uptake in UK, and Channel 4's Progress on Digital Ad Targets

1 week ago | videoweek.com | Dan Meier

In this week’s Week in Charts: LiveRamp on WPP’s Infosum acquisition, FAST uptake in the UK, and Channel 4’s progress on digital ad targets. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.
The WIR: Channel 4 to Start In-House Production, MNTN Goes Public, and UK Ministers Delay LHF Legislation

2 weeks ago | videoweek.com | Dan Meier

In this week’s Week in Review: Channel 4 to start producing in-house content, MNTN goes public with $1.62 billion valuation, and UK ministers delay LHF legislation. Top StoriesChannel 4 to Start Producing In-House ContentChannel 4 will begin building its own studio operation, enabling the UK broadcaster to produce content in-house for the first time, after the UK Media Act lifted the restrictions on Channel 4 last year.
When TV Drives Tourism (And When It Doesn't)

2 weeks ago | videoweek.com | Dan Meier

The White Lotus may be closed for another year, but the so-called “White Lotus Effect” continues to occupy column inches claiming the show as a victory for tourism in Thailand. Indeed, data from Tripadvisor suggests tourists are eyeing up the destinations where the series was filmed; when the third season of the HBO dark comedy began in February, searches for Koh Samui, the Thai island where the show was shot, rose 18 percent YoY.
Retail Media Partnerships Are Helping Broadcasters Compete with Walled Gardens

2 weeks ago | videoweek.com | Dan Meier

Data collaborations between retailers and broadcasters are accelerating in Europe, and Phil Raby, CRO at mediarithmics, says these relationships are mutually beneficial. For the retailers, it allows them to extend their audience without cannibalising their ecommerce offering; and for the broadcasters, they can offer “more innovative measurement solutions,” enabling them to compete with the walled gardens.
Appetite for Disruption: Behind AppLovin's Rise to the Top of the Ad Tech Pack

2 weeks ago | videoweek.com | Dan Meier

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin’s rise to the top can be traced back to the company’s Q3 2024 earnings results back in November, when its quarterly revenues smashed analyst expectations at $1.2 billion.
Week in Charts: Microsoft on Shuttering Xandr DSP, UK Ad Industry Goes Beyond London, and Microsoft Stock Overtakes Apple

2 weeks ago | videoweek.com | Dan Meier

In this week’s Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the WeekNumber of the WeekCharts of the Week60 Percent of UK Ad Industry Based Outside London60 percent of the UK’s advertising and marketing industry is based outside of London, according to new resarch from the Advertising Association and Credos.
The New Wild West: Is Social Media's Fact-Checking and DEI Rollback Turning Off Advertisers?

3 weeks ago | videoweek.com | Dan Meier

When Meta announced it was terminating its use of fact-checkers on Facebook and Instagram back in January, the industry speculated that the move could deter brand safety-conscious advertisers from spending on the tech giant’s social platforms. But the company’s Q1 earnings indicate that brands are not so easily spooked.