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Articles
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4 days ago |
videoweek.com | Dan Meier
One month on from the Online Safety Act coming into force in the UK (and from Adolescence landing on Netflix), Ofcom has introduced new child safety measures designed to prevent children from encountering harmful content. Starting in July, companies that provide online services, such as social media, gaming websites and search companies, must implement a range of safeguards as part of duties mandated by the new legislation.
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5 days ago |
videoweek.com | Dan Meier
On Tuesday, Google brought an end to a year’s worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won’t be one. Five years after Google announced that third-party cookies would be phased out of Chrome within two years – and now in the midst of an antitrust trial that could force the divestment of Chrome – the tech giant has confirmed that cookies are here to stay, with no change to the consent mechanisms currently available to users.
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5 days ago |
videoweek.com | Dan Meier
For decades, Boots has been as prominent on our TV screens as on the UK high street, but changing viewing habits are subtly shifting the retailer’s media planning across video and CTV. In this edition of the Buy-Side View, Amy Caven, Head of Media Strategy & Planning at Boots, discusses balancing the brand’s mass appeal with reaching younger audiences, the role of the agency in media planning, and the need for advertisers to insist on transparency in their media buys.
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6 days ago |
videoweek.com | Dan Meier
In this week’s Week in Charts, Ted Sarandos discusses AI’s impact on Netflix production, UK food companies splurge on advertising ahead of HFSS restrictions, and US advertisers test shoppable video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here.
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1 week ago |
videoweek.com | Tim Cross-Kovoor
The amount of time people spend in their cars not actually driving is on the rise. The growing popularity of electric cars (EV) means it’s becoming more common for drivers to find themselves at a loose end waiting for their car to charge. Autonomous driving capabilities are becoming more sophisticated, allowing drivers in some markets to take their hands off the wheel for part — or even all — of a car journey.
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