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1 week ago | 
bakeryinfo.co.uk | Dan Riley
Source: Nestlé Professional
Appetite is rising for sweet bakery such as cookies, muffins, and doughnuts, especially as an afternoon treat, latest research has found.
A new report from Nestlé Professional, entitled ‘Sweet Ambition: Growing sweet bakery opportunities in Out-of-Home’, draws on results from the company’s March 2025 survey of 1,000 UK consumers as well as Kantar data on OOH purchases for the 52w/e 29 December 2024.
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1 week ago | 
bakeryinfo.co.uk | Dan Riley
The products form a key part of the retailer’s summer strategy aimed at delivering exceptional quality and value, with over 230 new seasonal lines launched.
Zesty citrus, rich chocolate, and pistachio are among the on-trend flavours featuring in Tesco’s latest line-up of chilled and frozen desserts. These includes no fewer than nine new cheesecakes, a trio of Italian sweet treats, a couple of fruity tarts, and an indulgent roulade thrown in for good measure.
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1 week ago | 
bakeryinfo.co.uk | Dan Riley
Speciality bread brand Deli Kitchen has launched six new products that tap into trends for world flavours and better-for-you baked goods.
The new items, which are available exclusively at Tesco stores, include a Flame Baked Indian Spiced Naan, Pinsa, Colombian Style Buns, Rye Snack Breads, Cinnamon, Raisin & Oat Snack Breads, and Protein Crumpets.
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1 week ago | 
bakeryinfo.co.uk | Dan Riley
Source: Getty Images / JackF
UK food and drink manufacturers, including bakeries, have reduced sugar, salt, and calories from their products by around a third over the past decade, new research has shown.
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2 weeks ago | 
bakeryinfo.co.uk | Dan Riley
Source: Getty Images / SteveAllenPhoto
Improved weather last autumn will result in a greater wheat area for the UK’s upcoming harvest, according to latest industry data.
Last year’s wheat harvest was one of the worst on record due to extreme rainfall over the autumn and winter seasons of 2023, with bakers becoming dependent on breadmaking wheat imports.
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2 weeks ago | 
bakeryinfo.co.uk | Dan Riley
Strawberries & cream macarons, raspberry & lychee pastries, and hot honey Jaffa Cakes are among the sweet innovations rolled out by bakery brands for the summer.
There are seasonal twists of signature bakes, refreshing fruity fillings galore, and even a cake made to look like a giant biscuit.
Check out the latest round-up of sweet bakery NPD below:
It may present the visual illusion of being a familiar biscuit but make no mistake, this is a massive bakery treat.
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2 weeks ago | 
bakeryinfo.co.uk | Dan Riley
Marks & Spencer has extended its ‘Only… ingredients’ range with a new White Sliced Toasting Loaf and Sunflower Seed & Spelt Toasting Loaf.
The white bread boasts a clean label claim of ‘only 4 ingredients’ while the seeded variety states it was made with ‘only 6 ingredients’.
Ingredients stated on packs for each include multi-flour, water, salt, and yeast; with sunflower seeds and spelt added to the latter.
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2 weeks ago | 
bakeryinfo.co.uk | Dan Riley
Plant-based bakery specialist Oggs has rolled out new cakes and updated recipes to some of its existing products as part of an extensive brand refresh.
The London-based company said it had conducted a comprehensive customer survey in January 2025, gathering invaluable insights into branding ideas and product desires.
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2 weeks ago | 
bakeryinfo.co.uk | Dan Riley
Ingredients supplier Macphie, biotech firm BioMara, and Abertay University have successfully used a new seaweed-derived ingredient to boost the nutrition profile of baked goods.
The development was announced upon completion of a collaborative project between the three Scottish entities, which was funded through a share of Innovate UK’s £17.4m ‘Better For All’ programme.
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2 weeks ago | 
bakeryinfo.co.uk | Dan Riley
Sales and profits have continued to rise at Warburtons in its latest financial year, driven by increased volumes and NPD launches.
In its annual report filed on Companies House for the 52 weeks to 28 September 2024, the Bolton-based bread giant reported turnover of £741.1m, up 4.2% from the £711.3m in FY23.
Having recorded its highest operating profit in seven years last time around of £32.5m, Warburtons saw it improve even further to £33.6m. Its pre-tax profit jumped by 7% from £29.8m to £31.8m.
