British Baker

British Baker focuses on the industry, the individuals, and the community surrounding bakeries in the United Kingdom.

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Afternoon delight: new report reveals out-of-home sweet bakery opportunities

1 week ago | bakeryinfo.co.uk | Dan Riley

Source: Nestlé Professional Appetite is rising for sweet bakery such as cookies, muffins, and doughnuts, especially as an afternoon treat, latest research has found. A new report from Nestlé Professional, entitled ‘Sweet Ambition: Growing sweet bakery opportunities in Out-of-Home’, draws on results from the company’s March 2025 survey of 1,000 UK consumers as well as Kantar data on OOH purchases for the 52w/e 29 December 2024.
Tesco unveils on-trend desserts, pizzas, and Italian breads for summer

1 week ago | bakeryinfo.co.uk | Dan Riley

The products form a key part of the retailer’s summer strategy aimed at delivering exceptional quality and value, with over 230 new seasonal lines launched. Zesty citrus, rich chocolate, and pistachio are among the on-trend flavours featuring in Tesco’s latest line-up of chilled and frozen desserts. These includes no fewer than nine new cheesecakes, a trio of Italian sweet treats, a couple of fruity tarts, and an indulgent roulade thrown in for good measure.
Deli Kitchen introduces new naans, pinsa, buns, crumpets, and snack breads

1 week ago | bakeryinfo.co.uk | Dan Riley

Speciality bread brand Deli Kitchen has launched six new products that tap into trends for world flavours and better-for-you baked goods. The new items, which are available exclusively at Tesco stores, include a Flame Baked Indian Spiced Naan, Pinsa, Colombian Style Buns, Rye Snack Breads, Cinnamon, Raisin & Oat Snack Breads, and Protein Crumpets.
UK food and drink manufacturers slashing sugar and salt, finds report

1 week ago | bakeryinfo.co.uk | Dan Riley

Source: Getty Images / JackF UK food and drink manufacturers, including bakeries, have reduced sugar, salt, and calories from their products by around a third over the past decade, new research has shown.
UK wheat area set to recover in 2025 but share of breadmaking varieties falls

2 weeks ago | bakeryinfo.co.uk | Dan Riley

Source: Getty Images / SteveAllenPhoto Improved weather last autumn will result in a greater wheat area for the UK’s upcoming harvest, according to latest industry data. Last year’s wheat harvest was one of the worst on record due to extreme rainfall over the autumn and winter seasons of 2023, with bakers becoming dependent on breadmaking wheat imports.
Summer of bakery love: brands unveil new seasonal sweet treats

2 weeks ago | bakeryinfo.co.uk | Dan Riley

Strawberries & cream macarons, raspberry & lychee pastries, and hot honey Jaffa Cakes are among the sweet innovations rolled out by bakery brands for the summer. There are seasonal twists of signature bakes, refreshing fruity fillings galore, and even a cake made to look like a giant biscuit. Check out the latest round-up of sweet bakery NPD below: It may present the visual illusion of being a familiar biscuit but make no mistake, this is a massive bakery treat.
M&S Food adds two new toasting loaves to ‘Only… ingredients’ range

2 weeks ago | bakeryinfo.co.uk | Dan Riley

Marks & Spencer has extended its ‘Only… ingredients’ range with a new White Sliced Toasting Loaf and Sunflower Seed & Spelt Toasting Loaf. The white bread boasts a clean label claim of ‘only 4 ingredients’ while the seeded variety states it was made with ‘only 6 ingredients’. Ingredients stated on packs for each include multi-flour, water, salt, and yeast; with sunflower seeds and spelt added to the latter.
Oggs launches first celebration cakes and new lines amid brand refresh

2 weeks ago | bakeryinfo.co.uk | Dan Riley

Plant-based bakery specialist Oggs has rolled out new cakes and updated recipes to some of its existing products as part of an extensive brand refresh. The London-based company said it had conducted a comprehensive customer survey in January 2025, gathering invaluable insights into branding ideas and product desires.
Scottish project confirms bakery applications for new seaweed-based ingredient

2 weeks ago | bakeryinfo.co.uk | Dan Riley

Ingredients supplier Macphie, biotech firm BioMara, and Abertay University have successfully used a new seaweed-derived ingredient to boost the nutrition profile of baked goods. The development was announced upon completion of a collaborative project between the three Scottish entities, which was funded through a share of Innovate UK’s £17.4m ‘Better For All’ programme.
Innovation pays off for Warburtons as sales and profit keep rising in FY24

2 weeks ago | bakeryinfo.co.uk | Dan Riley

Sales and profits have continued to rise at Warburtons in its latest financial year, driven by increased volumes and NPD launches. In its annual report filed on Companies House for the 52 weeks to 28 September 2024, the Bolton-based bread giant reported turnover of £741.1m, up 4.2% from the £711.3m in FY23. Having recorded its highest operating profit in seven years last time around of £32.5m, Warburtons saw it improve even further to £33.6m. Its pre-tax profit jumped by 7% from £29.8m to £31.8m.