Dan Taylor

1 week ago | searchenginejournal.com | Dan Taylor |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

The traditional linear path from awareness to conversion is no longer the norm. Users today interact with generative engines like ChatGPT, Gemini, and Perplexity, as well as voice interfaces and proprietary search platforms that bypass the familiar search engine results pages (SERPs) entirely. In this landscape, classic SEO tactics alone are no longer enough. AI compresses the consideration phase by combining information from multiple sources into a single trusted output.

3 weeks ago | searchenginejournal.com | Dan Taylor |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

One thing that rarely gets enough attention in SEO is how user behavior, trends, and sentiment toward a brand shape performance. It doesn’t just apply to traffic from new queries. It also affects how many people choose to click on your brand in search results. When something shifts outside of SEO, like a wave of negative press, seasonal change, or a shift in consumer preferences, it can lead to more or fewer branded searches.

1 month ago | searchenginejournal.com | Dan Taylor |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and video creation. Generative AI makes headlines and is exciting, but the operational use of AI can be just as impactful. This evolution is now being referred to as Agentic SEO. It’s not just about chasing rankings, keywords, or pleasing Google’s algorithms. It’s about using AI to get more done with less friction.

1 month ago | searchenginejournal.com | Dan Taylor |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big tech” and actively seeking alternatives, prioritizing trust and anonymity.

1 month ago | searchenginejournal.com | Dan Taylor |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks clarity or relevance. SEO teams regularly produce dashboards, audits, and detailed reports, yet these rarely answer the business questions executives care about. Charts showing keyword shifts or small traffic gains often miss the point when leadership asks:• Where are we winning? • Where are we losing?