
Dan Whateley
Senior Media Reporter at Business Insider
media reporter @businessinsider | member of @insiderunion
Articles
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4 days ago |
businessinsider.com | Nathan McAlone |Dan Whateley |Henry Blodget
The honeymoon period for TikTok Shop is over. For years, TikTok sent organic traffic to videos from US merchants to help jump-start interest in its e-commerce business. But now, product sellers generally have to pay for TikTok ads in order to get significant views on their videos, three company partners and two TikTok staffers said. The drift away from free views began last year, but has really picked up in 2025, these people said.
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1 week ago |
businessinsider.de | Dan Whateley
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1 week ago |
businessinsider.com | Ashley Rodriguez |Dan Whateley |Henry Blodget
Belt-tightening is underway at TikTok. After spending big over the last two years to get its e-commerce business off the ground, TikTok is taking new steps to squeeze out a return. Since February, TikTok Shop has pushed out staffers based on performance, added stricter return-to-office rules, and had two rounds of layoffs, all while tacking on new measures to keep costs at bay, seven staffers told Business Insider.
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2 weeks ago |
businessinsider.com | Ashley Rodriguez |Dan Whateley |Henry Blodget
TikTok Shop employees in the US are bracing for layoffs after the company told staffers to work from home Wednesday ahead of "organizational and personnel changes," per a memo viewed by Business Insider. The moves are expected to impact employees who work in US operations and global key accounts, a team that works with large brands.
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3 weeks ago |
businessinsider.com | Ashley Rodriguez |Dan Whateley |Henry Blodget
The internet is making fun of Max for changing its name to HBO Max (for the second time). But no one is mocking the re-rebrand with as much gusto as Max itself. The company is poking fun at the switch by posting conclave references on TikTok, Harry Potter memes on Instagram, and teasing X on the social platform. The self-deprecation is not limited to Max's main accounts. An Instagram page for the HBO show, "Curb Your Enthusiasm," also chimed in, for example.
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RT @Techmeme: US gov't data: 669 of 1,089 approved H-1B hires for TikTok and ByteDance from Oct. 2022 to Sept. 2023 were from China, up 50%…

RT @MarkStenberg3: Exclusive: A new Google policy is penalizing publishers for using third-party vendors to run their affiliate operations.…

A headline can't get any more New York than this https://t.co/c10n3BPfDb