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Dec 5, 2024 | 
ems1.com | Dan White
By Dan WhitePulse oximetry is a common tool used by EMTs and paramedics to measure a patient’s blood oxygen saturation. Pulse oximetry devices range from small, self-contained fingertip units that attach to the patient’s finger to larger handheld units and devices integrated into cardiac monitors. In the early 90s, the first EMS pulse oximeters were the size of a lunchbox. Today, they come as small as a finger sensor. They have also become much less expensive.
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Nov 21, 2024 | 
brandingstrategyinsider.com | Walker Smith |Dan White
Change sucks. But irrelevance is even worse. Today most firms, institutions and individuals are grappling with 3 levels of relevance. Does my firm have a relevant business model for the future? Does my company have the relevant organizational structure, talent mix and suppliers/partners to succeed tomorrow? Do we as leaders and practitioners have relevant skills and expertise to navigate the transformed world ?
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Jul 31, 2024 | 
brandingstrategyinsider.com | Dan White |Koen Pauwels |Walker Smith
Market research can play a vital role in developing or evolving the definition of a brand. Brand owners used to conduct studies to identify the needs and priorities of different groups of category buyers. Then, they’d pick segment(s) to target and then focus their efforts on these types of people, particularly when advertising the brand. The flaw in this approach has been highlighted by Byron Sharp from the Ehrenberg-Bass Institute.
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Jul 15, 2024 | 
brandingstrategyinsider.com | Dan White |Walker Smith
The following framework is helpful when assessing the potential of creative ideas. Resonate EmotionallyStriking a chord with the audience is paramount. People understand and identify with the best ideas effortlessly. Creating an emotional connection means people will remember the communications and see the brand in a positive light. A Role For The BrandSome communications ideas fail because people find them hard to connect with the brand.
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Jul 10, 2024 | 
brandingstrategyinsider.com | Dan White |Larry Light |Walker Smith
For marketing to have a strong influence on the business, it needs to develop close relationships with other business units and external suppliers. This ensures that everyone is focused on delivering a user experience that meets or exceeds expectations. Market ResearchMarket research is marketing’s closest ally, since it provides the consumer understanding needed to guide the strategy and optimize the marketing mix. FinanceMarketing is one of the few investments companies consider to be optional.
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Jun 25, 2024 | 
brandingstrategyinsider.com | Dan White |Walker Smith
Replicating a brand’s success internationally can be a great way to multiply its profits. Culture and customs vary across the world, however, so what makes a brand successful in one country does not guarantee success elsewhere. Local brands can tailor their products and communications to the specific mindset and priorities of local people, but international brands can be equally compelling if they have a brand purpose related to a fundamental human need, relevant the world over.
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Jun 10, 2024 | 
brandingstrategyinsider.com | Dan White |Walker Smith
Brands are born when someone has an idea for a product that they believe others will want to buy. There’s a reason for bringing the brand into the world – a clear purpose. Eric Ryan and Adam Lowry, cofounders of Method cleaning products, believed that people would pay more for eco-friendly products if they were both stylish and helped clean up the planet. The rapid growth of their brand proves they were right.
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May 29, 2024 | 
brandingstrategyinsider.com | Patrick Hanlon |Dan White
Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story, Creed, Icons, Sacred Words (or Lexicon), Nonbelievers (or Pagans) and Leader. Icons and Rituals work closely together. You’re staring at this post, which is a ritual, and you’re looking at it on your computer or smartphone—which are iconic.
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May 22, 2024 | 
brandingstrategyinsider.com | Larry Light |Dan White
After Starbucks recent second quarter 2024 earnings call, founder and past three-time CEO Howard Schultz posted comments about his hand-picked successor’s strategy. Mr. Schultz reacted to statements made to analysts by Starbucks’ CEO, Laxman Narasimhan and CFO, Rachel Ruggeri, where both executives described Starbucks’ “underperformance.” Mr. Narasimhan and Ms. Ruggeri also handled analyst questions with an abruptness that seemed to leave a lot unsaid.
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May 21, 2024 | 
brandingstrategyinsider.com | Dan White |Walker Smith
A brand with strong mental connections and responses can charge a higher price for the same volume as a competitor. That higher price can be cashed in to deliver an improved margin for the business or reinvested in the brand for future success. Investments might include more money being spent on innovation or brand-building advertising. Alternatively, a strong brand can achieve a greater volume of sales at the same price.
