Dani Gibson

Dec 3, 2024 | creative.salon | Dani Gibson

The new MD of brand is driving Edelman’s creative evolution, blending data, AI and cultural insight to craft impactful campaignsSuzy Socker has spent the last four years at Edelman, steadily rising through the ranks to her new role as UK managing director for brand. With a career spanning agencies like M&C Saatchi, Ketchum and Iris, she brings a wealth of experience in leading integrated teams and driving creative excellence.

Nov 25, 2024 | creative.salon | Dani Gibson

The agency's management team chats ambitions, AI and awardsNew hires, diversified offering and capabilities, and unexpected award-winning creative work has kept Weber Shandwick busy this year. In May, it brought in the former executive creative director at Abbott Mead Vickers BBDO Yan Elliott as its chief creative officer. Reporting to Amy Garrett, Weber Shandwick’s UK president, Elliott now manages a team of creatives across Weber Shandwick’s UK offices in London, Manchester and Scotland.

Nov 17, 2024 | creative.salon | Dani Gibson

As McDonald's celebrates 50 years in the UK, CMO Michelle Graham-Clare and Leo Burnett's ECDs reflect on how their deep-rooted relationship continues to shape the brand's creative legacyFor McDonald’s UK and Leo Burnett, the four decade partnership is nothing short of iconic. It all began in 1986 after McDonald’s UK spent years navigating the advertising scene with various agencies. Yet, it took time to discover the perfect fit, much like finding the right recipe.

Oct 23, 2024 | creative.salon | Dani Gibson

In two years this partnership has shown that effective campaigns thrive on a shared mission and bold ideasCarving out a niche in the crowded world of brands isn’t easy. While many struggle to make their mark, The AA has found a distinctive space alongside their creative partner, The Gate, breaking away from traditional, straightforward service advertising.

Oct 13, 2024 | creative.salon | Dani Gibson

With a growing consumer base that wants to socialise without getting drunk, major drinks makers have been expanding their brand portfolios to capitaliseAs people rethink their drinking habits, non-alcoholic beverages are stepping into the spotlight—not merely as a trend but as a significant aspect of the social scene. This increasing demand for non-alcoholic options reflects a broader cultural trend toward mindful consumption, making these drinks essential at gatherings and celebrations.