Daniel Nguyen

Dec 3, 2024 | cell.com | Rajula Elango |Namrata Nilavar |Andrew Li |Daniel Nguyen |Emilie Rass |Erin E. Duffey | +5 more

Sep 21, 2024 | customerthink.com | Daniel Nguyen

Retail app downloads spike significantly during peak shopping periods, especially around Thanksgiving and Black Friday. However, sustaining user engagement beyond the holiday rush poses a significant challenge. The majority of holiday installers — and there are many of them — fail to engage with the app within the first week after download. Long-term retention of those same holiday shoppers is lower than retention of those installing shopping apps ahead of the holiday season.

Apr 10, 2024 | customerthink.com | Daniel Nguyen

For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. But what if peak installers aren’t all they’re cracked up to be?

Feb 22, 2024 | customerthink.com | Daniel Nguyen

When it comes to the mobile ecosystem, change is the one constant we can count on. During the pandemic, brands were nimble and adopted new mobile technologies and strategies to reach their customers digitally. In 2023, we saw brands evolve and become more strategic across the mobile customer lifecycle.

Oct 31, 2023 | customerthink.com | Daniel Nguyen

Retailers everywhere are in the trenches of the most important quarter of the year. As holiday shopping kicks into high gear and consumer spending surges, retailers are hard at work to capture consumer spending. And this year, one thing is certain: more consumers are turning to their smartphones for a better shopping experience and personalized offers and deals.