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1 week ago | 
gvltoday.6amcity.com | Danielle Johnson
On this day in 1952, this ad ran in the Greenville News promoting travel to Asheville. While so much has changed in 70+ years, some things are the same — like how we love a weekend trip to the mountains. “See lofty mountains don spring’s fresh green” as you take a hike. “Enjoy the expanses of gay wildflowers” as you explore the NC Arboretum.
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1 week ago | 
gvltoday.6amcity.com | Danielle Johnson |Sara Frazier |Stephanie Freeman
The Bon Secours Wellness Arena master plan, unveiled on Thursday, April 17, calls for renovations, an entertainment district, and a new outdoor amphitheater.
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1 week ago | 
gvltoday.6amcity.com | Danielle Johnson |Stephanie Freeman |Sara Frazier
Cheers to 20 years. euphoria, Greenville’s premier food and wine festival, dropped its fall lineup to celebrate its 20th year. Eat, drink, and be merry from Thursday, Sept. 18 to Sunday, Sept. 21. Here’s what you can expect from the four-day festival by the numbers: Fan-favorites like Feast by the Field + Stars Align are back for the 20th year, but there are also new events like Conveniently Crafted, Espress Yo’ Self, and Nauti Noodles.
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1 week ago | 
gvltoday.6amcity.com | Sara Frazier |Danielle Johnson |Stephanie Freeman
Spring fever have you itching for a getaway? Winston-Salem is brimming with history, art, culture, and delectable dining — and it’s only a short drive from Greenville.
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1 week ago | 
gvltoday.6amcity.com | Danielle Johnson
Goodwill’s Haywood Road location will soon become a “reimagined shopping and community hub.” Meet Goodwill at the Trail, blending retail, sustainability, and social impact when it opens this July.
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1 week ago | 
gvltoday.6amcity.com | Danielle Johnson
What’s in the City of Greenville’s upcoming budget? City Council reviewed a draft during a workshop on Monday, April 14. “While this will be a lean budget year, every dollar is purposefully allocated to bolster our emergency services, enhance public safety, and promote the overall well-being of our residents,” said City Manager Shannon Lavrin.
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1 week ago | 
gvltoday.6amcity.com | Stephanie Freeman |Sara Frazier |Danielle Johnson |Cat George
Well, this is a Plus-Plus. Toy company Plus-Plus — a Denmark-native toy company with its head office + warehouse in Greenville — is now offering tours. The toy company won 2025’s Toy of the Year from The Toy Foundation. Specifically, the toy from Plus-Plus USA won in the “specialty toy” category. We got to tour the Greenville facility and chat with Ryan Hamilton, CEO of Plus-Plus USA.
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1 week ago | 
gvltoday.6amcity.com | Stephanie Freeman |Sara Frazier |Danielle Johnson |Cat George
Mete-or not, here they come. The Lyrid meteor shower — one of the oldest known meteor showers, according to NASA Science — will be visible in the Upstate on Monday, April 21 + Tuesday, April 22.
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1 week ago | 
gvltoday.6amcity.com | Danielle Johnson
The AI action figure trend is taking over social media feeds. Here's how to try it.
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2 weeks ago | 
gvltoday.6amcity.com | Danielle Johnson |Sara Frazier |Stephanie Freeman |Cat George
The next time you’re walking down Main Street, stop into The Traveling Penny, a new shop opening next to Marble Slab in The West End. Inside, you’ll find a charm bar, permanent jewelry (coming soon), a photo booth + other accessories. Start by choosing your chain from the wall + selecting charms ranging from $5 to $12. The jewelry is mostly gold-plated with a small sterling silver section. For an additional cost, you can even make personalized charms. We opted for the GVLtoday logo.
