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2 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 3 minutes agoAfter crashing the barbecue, Pepsi isgiving one dad’s grill a surprise makeover. PepsiCo teamed up with Remezcla Media Group (RMG),” for a “Tuned & Grilled” campaign that debuted today. “Tuned & Grilled” centers around a three-part series documenting the ultimate grilling gift José Salguero receives from his daughter Diane: a custom makeover of his grillingsetup by expert Joshua Sanchez.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 11 minutes agoIconic instrument brand Gibsonhas launched "Lost to the Future," an effort to find one of the more recognizable guitars in film history. Gibson teamed up with actor Michael J.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 89 minutes agoAirbnb isshaking up its marketing leadership team, naming a new head marketer while a veteran of the company moves into a new role. The company appointed Rebecca Van Dyck CMO, while Hiroki Asai, whohas served as Airbnb global head of marketing since 2020, takes on the title chief experience officer. Van Dyck began working with Airbnb in a consultative capacity earlier this year.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 1 minutes ago Visitors to the Cherry Street Pier inPhiladelphia will find a new sculpture on display this month, intended as a display of the city’s welcome to a population under political attack. Standing 10 feet tall andweighing in at around 250 pounds, the “In Plain Sight” installation spells out “TQ+” and was created to celebrate transgender, queer, intersex, and asexual members of theLGBTQ+ community.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 4 minutes agoFor LGBTQ+ youth across the country, the Trumpadministration’s attacks on the LGBTQ+ community aren’t a “debate” or “culture war issue,” but a matter of life and death. LGBTQ+ young people are more thanfour times as likely to attempt suicide than their straight counterparts, according to youth LGBTQ+ suicide prevention organization The Trevor Project.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 3 minutes ago For the third consecutive year, theworld’s largest LGBTQ media advocacy organization has partnered with one of the largest OOH media companies in the U.S. on a month-long Pride campaign that arrives amid escalating attacks onLGBTQ rights. Outfront Media and GLAAD launched this year’s Pride Month campaign, entitled “One Story, One Future” this week, calling on the LGBTQ+ community, and allies, tostand united to promote the freedom and equality of LGBTQ+ people.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 6 minutes ago Remember galaxy leggings? A newcampaign from Ally Financial recalls pop cultural trends from a bygone era, before the global COVID pandemic, the fall of Roe v. Wade, and the rise of fascism. The campaign was designed to reachmillennial audiences—asking them why, if they’ve moved on from such trends such as planking or doing the Harlem Shake, they haven’t updated their approach to banking.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 4 minutes agoWhen Oklahoma City Thunder star ShaiGilgeous-Alexander was named the NBA’s Most Valuable Player (MVP) for the 2024-2025 season, there’s one person who wasn’t surprised at all: his mother. In the wake of thenews, AT&T shared a video across the brand’s social media channels, featuring a voicemail left by his mother, Charmaine, overhighlights from his career.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 6 minutes ago Functional energydrink Celsius is calling on audiences to “Live. Fit. Go” in what the brand claims is its largest marketing initiative yet. The campaign taps into the brand’s existing“Live Fit” ethos, while expanding the message beyond the sports and fitness narratives typical of the category to everyday moments, in an effort to reach a wider audience. Thebrand debuted the anthem ad at the center of the campaign June 2 on its Instagram page.
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3 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 8 minutes agoThe Gatorade-affiliated, PepsiCo-owned hydration waterbrand Propel is introducing a new “What Propels You?” brand platform alongside the brand’s first new product launch in nearly half a decade, Propel Energy Boost. “WhatPropels You?” centers around a hero ad reminding physically active audiences that the beverage can help fuel their workout, also leaninginto its connection to popular parent brand Gatorade.
