Danielle Oster

1 day ago | mediapost.com | Danielle Oster

Interactive gaming and sports betting platform Hard Rock Bet is welcoming the beginning of “Jackpot Season.”For the next 11 weeks, the brand will feature 2,000 jackpots comprising over $1.5 Million in prizes, with a new campaign to inform New Jersey gamers of the opportunity.

1 day ago | mediapost.com | Danielle Oster

The Tennessee Department of Tourist Development (TDTD) launched an inclusive “Sound Sites” campaign to reach visually impaired travelers. While most travelers rely on images when planning a trip, the visually impaired have to rely on text descriptions of such images to understand what to expect from a given destination.

2 days ago | mediapost.com | Danielle Oster

New Yorkers reportedly never stopped loving Seamless, so the original delivery service is kicking off a relaunch campaign built around a nostalgic icon of New York City food culture: the dollar slice of pizza. Seamless 2.0 follows a series of acquisitions. Back in 2013, GrubHub acquired Seamless and merged the brands. The Seamless brand was phased out after Just Eat Takeaway subsequently acquired GrubHub in 2020 for a reported $7.3 billion.

2 days ago | mediapost.com | Danielle Oster

Pepsi may no longer be a sponsoring partner for the Super Bowl halftime show, but the company snagged the show’s most recent performer for a new campaign. Kendrick Lamar stars in a “Lose More. Win More” campaign for Gatorade, following a Super Bowl LIX performance that reached a record average audience of 133.5 million viewers across platforms during the performance.

3 days ago | mediapost.com | Danielle Oster

Will Ferrell returns for PayPal’s latest campaign, singing a different tune. The comedian starred in last year’s “Everywhere” ad for the payment service, reimagining the Fleetwood Mac song of the same name as part of the payment service brand’s largest-ever U.S. campaign. “Last year’s campaign marked a pivotal moment for our brand as we reintroduced ourselves to customers,” PayPal CMO Geoff Seeley told Marketing Daily.