Danielle Oster

1 week ago | mediapost.com | Danielle Oster

Leading medical scrubs brand Figs marks Nurses Week with a campaign honoring the emotional labor, grit, and determination of nurses committed to their calling. The week is officially May 6-12, but Figs launched its campaign May 1 to extend the celebration, at a time when many nurses struggle with burnout. According to Cross Country’s “Beyond The Bedside: The State of Nursing in 2025” study, which surveyed 2,600 nurses and nursing students, 65% of nurses report feeling stressed.

1 week ago | mediapost.com | Danielle Oster

Mothers have a lot on their plates, even in families that try to tackle parenting more equitably. That's a common theme of Mothers’ Day campaigns, also picked up by DoorDash. According to a 2023 Syracuse University study, schools default to calling mothers first, even when fathers are listed equally on parental forms. Some moms even report being expected to plan their own Mother’s Day celebrations, according to DoorDash.

1 week ago | mediapost.com | Danielle Oster

Health tech company Oura Health partnered with Paramount Studios for a campaign centered around the launch of “Mission: Impossible -- The Final Reckoning,” the eighth and presumably final, installment in the long-running film series. As part of the agreement with Paramount, Oura Health acquired the rights to use stunt footage from the upcoming film, in a series of 30-second and 15-second TV ads launching ahead of the movie’s May 23 U.S. theatrical debut.

1 week ago | mediapost.com | Danielle Oster

Would you let an automated assistant shop for you? The Visa Intelligent Commerce platform combines Visa’s established payment network with innovations from partnering tech companies to “bring trust and security to AI-driven commerce,” according to a release announcing the launch. “Soon people will have AI agents browse, select, purchase and manage on their behalf.

1 week ago | mediapost.com | Danielle Oster

The oldest and largest credit union in New York City launched a new campaign designed to appeal to those who love living there, with creative leaning into authentic representation of the city. Municipal Credit Union (MCU) partnered with full-service agency DNA&Stone, to increase awareness and drive membership in the New York City area.