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1 week ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 6 minutes agoAt a time when many, ifnot most, brands are quietly tuning out for Pride Month, Nyx is turning up the volume.
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1 week ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 2 minutes agoIn its latest attention-grabbing marketing stunt, Liquid Deathgives prebiotic soda brands some shit about all that fiber. The brand launched the “Toilet Taste Test” campaign to promote its line of “soda-flavored” sparkling water. In the campaign video, participants in what viewers are told is a “blind taste test with real people,” are asked to testthe product against an unspecified prebiotic soda brand, tasked with chugging two cans. The catch?
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1 week ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 1 minutes ago C4 parent company Nutrabolt hassigned a new partnership with Philadelphia Eagles star running back and Super Bowl Champion Saquon Barkley. With the agreement, Barkley will become the face of C4 Sport drink,tasked withreaching athletes and fitness enthusiasts with inspirational messaging.
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1 week ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 5 minutes agoConsumer Cellular recently launched a campaign featuring thereturn of comedic actor Ted Danson, as the brand attempts to convince audiences they can save money by switching to the provider. Danson stars in a series of five ads for the campaign,which was created in collaboration with Consumer Cellular’s creative agency of record, The Mayor.
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1 week ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 1 minutes ago Kids hear “no” fromparents a lot, particularly during summer break. According to a survey of 200 parents led by better-for-you frozen treat brand GoodPop, 94% of parents reported they say “no” daily. Fifty-three percent responded they say it five or more times a day, and 60% said they say “no” more during the summer break from school.
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1 week ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 5 minutes agoLuxury hospitality brand FairmontHotels & Resorts launched a global “Make Special Happen” campaign, leaning into the brand’s associations with historic celebrations. “Make SpecialHappen” is running across print, digital, and social media globally. The first phase of the campaign kicked off this month and runs through July, followed by a second phase running duringSeptember and October.
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2 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 4 minutes agoCoca-Cola aims to reach Gen Z audiences in a campaign suggestingthey :Enjoy The Moment” with the beverage. The 30-second “Road Trip” spot at the center of the campaign opens on ayoung woman named Maria in a small room full of moving boxes.
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2 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 5 minutes agoAirbnb launched a cross-brand nationalcampaign for its flagship Airbnb brand, and HotelTonight, the mobile hotel booking platform owned by the company, promoting an offering it claims is a “first-of-its-kind travelperk.”The perk in question is a loyalty program providing a reward for travelers who use both platforms. Customers who book their hotel stay through HotelTonight will receive a rewardof a 10% credit toward a future Airbnb booking.
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2 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 5 minutes agoWNBA 2024 MVP A’jaWilson can add “Greatest Cashbacker of All Time” to her extensive resume. Wilson stars alongside comedian Kevin Hart and NBA star Stephen Curry in the latest addition toChase’s “Cashback Like a Pro” campaign promoting the brand’s Freedom Unlimited card.
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2 weeks ago | 
mediapost.com | Danielle Oster
by Danielle Oster , 2 minutes agoDating app megalith Match Group has acquired sapphic dating andcommunity app Her, which describes itself as a “safe space where queer women, nonbinary and trans sapphics come to meet.”The acquisition follows Match Group appointing SpencerRascoff as CEO in February. In a LinkedIn post, Rascoff wrote that Her “has never been just an app. It has been a home, a movement, and a mirror for millions of sapphics around the world....
