Danny Edwards
Editor at shots
Co-editor of @shotscreative. I like reading, writing and being disappointed by West Ham United.
Articles
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1 week ago |
magazine.shots.net | Danny Edwards
What’s the most creative advertising idea you’ve seen recently? I’ve always loved Super Bowl ads for their big, bold creativity. They’ve changed a bit over the years, but you still get those moments of pure brilliance, where a campaign does something totally unexpected and sticks with you. I always get excited when brands take risks and tell a story in a fresh and exciting way.
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1 week ago |
magazine.shots.net | Danny Edwards
What’s the best thing about working in advertising in Vilnius? Advertising here is still in its adolescence here. So are we; young, hard working and pushing ourselves to the limit. And the worst thing? We have to be honest here; the weather can be both your enemy and your best friend on location. Or both at the same time. You can have winter in the morning and summer before lunchtime, and we are still not sure if it’s a curse or a blessing.
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2 weeks ago |
magazine.shots.net | Danny Edwards
Danish telecommunications company Call Me has continued its commitment to socially conscious storytelling with a new film, called The Lonely Generation. Created by Brandhouse Copenhagen, and directed by Stefan Pflug through Holy Ravioli, the touching two-and-a-half minute film is framed around a graduation speech. The film explores the rise in youth loneliness — an unexpected and lasting consequence of Covid — and focuses on a generation which stands on the brink of adulthood.
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2 weeks ago |
magazine.shots.net | Danny Edwards
In a time of war, climate change and social and economic inequality, reality TV continues to serve as a popular distraction – offering a momentary break from the horrors of the real world. In this new campaign from agency Åkestam Holst NoA names of popular reality TV programmes are used to urge people to turn their attention back towards reality, no matter how harsh it may be.
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2 weeks ago |
magazine.shots.net | Danny Edwards
Nordic telecommunications company Telia has released a new campaign encouraging customers to disconnect from screens rather than promoting connectivity. Created by Try Olso through Pravda, Pause Box sees a family of four reluctantly hand over their phones to be placed in a special box made from recycled cardboard and designed to hold up to 12 mobile phones. Once freed from their devices, the family reconnect in a weird but wonderful way.
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It's the penultimate day of #YDAWeek in which @SharonHorgan talks comedy inspirations, why @HelloMerman moved into commercials and how music can play a part in her writing process.
Award-winning writer, actor, producer, director and co-founder of @HelloMerman #SharonHorgan talks about the comedy and the comedians that have inspired her, the DIY approach she took at the start of her career and the challenge of tackling something new. https://t.co/sEWFMcEBip
