Danny Edwards
Editor at shots
Co-editor of @shotscreative. I like reading, writing and being disappointed by West Ham United.
Articles
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1 week ago |
magazine.shots.net | Josef Byrne |Danny Edwards
What’s the most creative advertising idea you’ve seen recently? From a craft POV, I love the new work for BritBox UK, by Uncommon. It’s not a completely original idea, but it’s superbly executed. I also love that Uncommon name their meeting rooms after 90s drum & bass legends. Class.
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1 week ago |
magazine.shots.net | Danny Edwards
What’s the most creative advertising idea you’ve seen recently? Oreo Kintsugi. Just brilliant. What website(s) do you use most regularly? What’s the most recent piece of tech that you’ve bought? I tend not to buy technology in my personal life because I use it so much for work. I got a folding bike for myself this Christmas.
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3 weeks ago |
magazine.shots.net | Danny Edwards
This funny 30-second spot for comparison site Confused.com highlights the relief of getting a great insurance deal by turning people into inflatable, helium-filled versions of themselves. Created by Leo Burnett London and directed by Jeff Low through Biscuit Filmworks, the campaign sees a woman experience the weightless bliss of finding a great insurance deal, before she's eventually brought back down to earth as an awkward, real-life interactions crashed in to spoil the moment.
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1 month ago |
magazine.shots.net | Danny Edwards
What’s the most creative advertising idea you’ve seen recently? I thought the Severance pop-up at Grand Central was brilliant. I’m a huge fan of the show, and it was such a smart, on-brand way to promote the new season. Since the Lumon employees are constantly watched, putting the actors in a glass box at one of the busiest areas in NYC made the show's eerie surveillance theme feel real for fans.
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1 month ago |
magazine.shots.net | Danny Edwards
What’s the most creative advertising idea you’ve seen recently? I’ve always loved Super Bowl ads for their big, bold creativity. They’ve changed a bit over the years, but you still get those moments of pure brilliance, where a campaign does something totally unexpected and sticks with you. I always get excited when brands take risks and tell a story in a fresh and exciting way.
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RT @keano81: I predicted the Oscars news last September in my column for @shotscreative about how Barbie became a big pink capitalist cult…
It's the penultimate day of #YDAWeek in which @SharonHorgan talks comedy inspirations, why @HelloMerman moved into commercials and how music can play a part in her writing process.
Award-winning writer, actor, producer, director and co-founder of @HelloMerman #SharonHorgan talks about the comedy and the comedians that have inspired her, the DIY approach she took at the start of her career and the challenge of tackling something new. https://t.co/sEWFMcEBip
Was a pleasure to talk to the eloquent, insightful and inspiring #EdwardBerger for this year's #YoungDirectorAward
It's day three of this year's #YDAWeek and today #EdwardBerger the director behind the Oscar-winning All Quiet on the Western Front, joins us to discuss his work as well as talk about the people and movies that inspired him. https://t.co/8xmtCuxnQ8
