David Charles Boice

2 weeks ago | digitaldealer.com | David Charles Boice |James Hickey

Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS). But in an age of constant consumer movement—brand switching, changing addresses, or even dropping out of the market entirely—this approach leaves a massive gap. In fact, I’ve found that more than half of a typical dealership’s DMS records are no longer relevant for active marketing.

1 month ago | digitaldealer.com | David Charles Boice |James Hickey

I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down. Every dealer I speak with wants to improve the customer experience while also streamlining operations—but many don’t realize the biggest obstacles are within their control.