David E Rowlands

Nov 21, 2024 | b2bmarketing.net | David E Rowlands

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help your business go to stratospheric levels. And yet, B2B brand marketing is often treated as an afterthought in B2B – a nice logo designed to sit on every advert, email signature and whitepaper, in order to bring a level of consistency and professionalism, not to drive growth.

Nov 18, 2024 | b2bmarketing.net | David E Rowlands

Get a room full of B2B marketers together, and you’ll notice a trend. No, it’s not a passion for AI – it’s a sense of frustration that we don’t always get the respect and appreciation of the C-Suite and our fellow departments. Not to paint all marketers like moody teenagers – as this is far from the case – but the sentiment often boils down to this: “they just don’t get marketing!”The frustration, no doubt, stems from the fact that we know we can provide huge amounts of value to our businesses.

Nov 18, 2024 | b2bmarketing.net | David E Rowlands

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog will tell you everything you need to know (without the buzzwords). Account-based marketing, or ABM, is the practice of treating individual accounts as markets in their own right. At the most basic level, this means:Identifying who your most important accounts are.

Aug 7, 2024 | b2bmarketing.net | David E Rowlands

That’s what we sought to find out in our latest B2B Marketing roundtable, in association with our agency partner, MOI. Speaking to me after the session, Julie Wisdom, SVP Strategy, MOI, commented: “ABM is a core offering of our agency, and it’s always interesting to hear from an intimate group of marketing leaders actively involved in ABM in their own organisations.

Jun 6, 2024 | b2bmarketing.net | David E Rowlands

All too often, ABM becomes a bolt-on strategy reserved for a handful of accounts, and which doesn’t have any clear connection with broader business strategy. In this podcast episode, Robert Norum, our Propolis Expert for ABM & Demand Strategy, outlines a new vision for ABM, using his full-stack model. This model shows you how to use ABM as your entire GTM market strategy, and how to ensure you’re investing your time and resources in the most effective way possible.