David Gianatasio
Editor at Muse by Clio
Writer/editor for @MUSEbyclio, covering creativity across marketing, media and tech. Formerly with @Adweek. Book author: https://t.co/9zYLwiaZwq [email protected]
Articles
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1 week ago |
musebyclios.com | David Gianatasio
Diss the competition, why doncha?
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1 week ago |
musebyclios.com | David Gianatasio
It's a brand-tastic take on 'Go Your Own Way' April 18, 2025 8:00 am 2 min read Hey, no singing on the subway platform, Will Ferrell! Can’t you see the sign? Today, Will returns for PayPal, goofing on Fleetwood Mac (“You can pay your own way!”) in a madcap musical from BBH and Gifted Youth director Jake Szymanski. We’ve heard this song before, sort of, as the ad follows Will’s 2024 PayPal effort that also riffed on a Mac track. Here, as ever, he’s absolutely aces, delivering the outsized...
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1 week ago |
musebyclios.com | David Gianatasio
Their gamesmanship comes the fore in funny ads about books and acting April 17, 2025 9:50 am 1 min read Maybe LeBron James has already read 23 books this year, including Jane Eyre and The Art of War. Or else, he’s using the weighty tomes as cover—er, covers—for playing puzzle game Royal Kingdom. That glow across his face from the pages is a dead giveaway in this :60 from The Robot Co. and Caviar director Ramy Youssef: Actually, Dante’s Divine Comedy probably makes more sense upside down:...
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1 week ago |
musebyclios.com | David Gianatasio
They make a black-and-white case for conservation April 16, 2025 9:21 am 1 min read ‘Waddle we want? No tariffs!’ Meet the most adorable, best-dressed political activists of all time. And they’re squawking against Donald Trump’s tariffs. Rethink and nonprofit Penguins International turned the birds’ annual migration into a protest march of sorts. Trump slapped a 10 percent tariff on the McDonald and Heard Islands in Antarctica—where only penguins live. That move sparked snarky headlines and...
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1 week ago |
musebyclios.com | David Gianatasio
Playing against type, clearly April 16, 2025 5:30 am 1 min read Danny Trejo can’t get enough of Huggies diapers in silly spots that let the Hollywood toughie show his softer side. At first, DT acts rough at a baby’s first birthday bash, tearing apart a piñata and growling like a bear. But when it comes to Huggies, let’s just say he’s not sheepish about showing his love. He’s been on the lamb in action flicks before. Heh. And in case you missed that rapturous mug: Maybe dude’s a tad too into...
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Tales of mirth x mayhem. https://t.co/xyWBjW7zfO - Buy it @Powells https://t.co/ukKSg0jS0a
It's a dystopian thing.
We're all rats in a trap without @Xbox, Xbox says. From Droga5, David Fincher & Romain Chassaing. https://t.co/BGFw1LbUq1 https://t.co/4QC1Lut2bn
The power of facts on the ground over not-so-truthy TV.
In a campaign breaking across digital, print and OOH, Reporters Without Borders combines reality-TV show titles with harrowing news images from war zones, refugee camps and other trouble spots. https://t.co/NIZ5Vba6d9