David Gianatasio
Writer and Editor at Muse by Clio
Writer/editor for @MUSEbyclio, covering creativity across marketing, media and tech. Formerly with @Adweek. Book author: https://t.co/9zYLwiaZwq [email protected]
Articles
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1 week ago |
musebyclios.com | David Gianatasio
'I'm telling you, our city has changed.
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1 week ago |
musebyclios.com | David Gianatasio
It's all about boosting your cultural connection relevance June 17, 2025 8:00 am 5 min read In the entertainment industry, genre is fundamentally important for emerging production houses. Understanding and using genre can help creators navigate the complex industry landscape and stand out in a crowded market. It can help with a framework for storytelling, finance and marketing. The American Film Market organization, for example, estimates that horror is one of the most profitable areas in...
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1 week ago |
musebyclios.com | David Gianatasio
So everyone goes berserk, of course June 17, 2025 6:09 am 2 min read Society’s inhibitions run amok in a campy spot from DoorDash-owned local commerce company Wolt, much to the dismay of Owen Wilson. One sunny day, Owen explains that Wolt+ membership eliminates worry about grocery delivery. Suddenly, everyone goes cray. Movers let a picture window smash to the ground, the letter carrier tosses everyone’s mail into the street, some woman vandalizes a random vehicle and Wilson’s next-door...
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1 week ago |
musebyclios.com | David Gianatasio
Let's all sing along: 'Click! Click! Click!' June 16, 2025 1:00 pm 1 min read Watch the :35 below, and you can say you’ve seen a commercial inspired by an Australian folk song. Thanks, Squarespace! For a big push Down Under, the website maker adapted “Click Go the Shears”—about sheep shearing, of all things—for a throwback spot produced in-house with Blinkink director Zach Tavel. Here, it’s all about trade pros like carpenters, gardeners and landscapers using the service to build a strong...
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1 week ago |
musebyclios.com | David Gianatasio
Generations collide or something June 16, 2025 10:00 am 1 min read Ryan Reynolds swears he’s no Baby Boomer: “I’m square in the middle of Gen X!” But Sydney Robinson—creator of The Group Chat of TikTok—isn’t buying it. The pair text and riff, riff and text in a fresh spot from Maximum Effort. “The ad marks a full-circle moment for Sydney, whose rise to internet fame came from mimicking chaotic group chats—and now, she’s playing off one of Hollywood’s most famous multitaskers in a national...
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Pumped on retirement.
ICYMI: 2 Tom Bradys launch GOAT Gummies for Gopuff. One Tom's real. The other, not so much. https://t.co/z7XOaTsXGH https://t.co/0nimf4F6hq
Tales of mirth and mayhem. https://t.co/W0ycFGiNer https://t.co/7o6LWZV0cw
In this first anthology from Altered Reality Magazine, readers will experience the horrors, laughs, and adventures of speculative fiction. Stories range from fantasy to science fiction to horror from 11 different authors from all over the globe. https://t.co/SRGX8lq5kq https://t.co/uc3FVo8gjf