David Gianatasio
Editor at Muse by Clio
Writer/editor for @MUSEbyclio, covering creativity across marketing, media and tech. Formerly with @Adweek. Book author: https://t.co/9zYLwiaZwq [email protected]
Articles
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4 days ago |
musebyclios.com | David Gianatasio
One Tom's real.
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4 days ago |
musebyclios.com | David Gianatasio
It's a sequel of sorts to the brand's popular 2024 Super Bowl spot June 4, 2025 8:20 am 1 min read There’s one Michelob Ultra left at the hotel bar. You want it. Lionel Messi wants it. So, you challenge him to an impromptu soccer match, winner gets the beer. Smart move—this should go great! Let’s watch the action in a FIFA Club World Cup promo from Wieden+Kennedy and Smuggler director Brian Karzez: Best two out of three? Dubbed “Superior Hotel,” the work serves as a sequel of sorts to the...
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5 days ago |
musebyclios.com | David Gianatasio
Because healthcare shouldn't be so impersonal June 3, 2025 1:00 pm 1 min read In the spot below, you’ll see hundreds of beds rushing down highways and city streets. And all of these beds look basically the same. Of course it’s a metaphor, designed to illustrate the detached, uncaring and generic vibe that permeates modern healthcare. The work positions Providence Saint John’s Health Center Foundation in Los Angeles as an enlightened alternative that reflects the facility’s “unwavering...
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5 days ago |
musebyclios.com | David Gianatasio
'Smooth and creamy, creamy and smooth' June 3, 2025 4:00 am 1 min read Who’s hiding in your fridge these days? It might be a pair of breakfast buddies singing the praises of Nutpods creamer. (The stuff’s non-dairy, so don’t call these goofy dudes milkmen.) Their message: “It’s smooth and creamy, creamy and smooth.” And they dress like extras from a ’70s sci-fi flick or two really confused cultists. So … you’re starting the day just right? Next time maybe try auto-tune, boys. And what’s with...
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6 days ago |
musebyclios.com | David Gianatasio
From the pranksters at BETC Paris June 2, 2025 1:30 pm 1 min read Street sweepers needn’t fear: the copious confetti in this advert introducing the latest Citroën Ami is 100 percent CGI. Still, the guy buried by a newsstand avalanche looks none too pleased. BETC Paris and director Torben Kjelstrup created the spot, which seeks to convey “with boundless energy and real purpose” the compact electric vehicle’s ability to “make city life more accessible and a lot more fun,” says Federico Goyret,...
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