Articles

  • May 31, 2024 | podcasts.apple.com | Greg Sterling |David Mihm

    Send us a Text Message.Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually worksThis week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it provides SEO practitioners with menu of possible experiments to explorethe role of Chrome as a source for click through data and what ...

  • Nov 23, 2023 | podcasts.apple.com | Greg Sterling |David Mihm

    In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released.

  • Feb 8, 2023 | podcasts.apple.com | Greg Sterling |David Mihm

    In this extended episode we explore the role AI in general and ChatGPT is having on the work within digital agencies. What are the opportunities and challenges that agencies face when using it? Are either of you currently using ChatGPT or AI tools in your daily work? If so, what and for what purposes? How have ChatGPT and related tools changed your work? What is the biggest opportunity you see with tools like ChatGPT and the many others that are quickly emerging? Name some concrete use cases.

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