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Jan 13, 2025 | 
brandingstrategyinsider.com | David Stewart |Walker Smith
Everyone knows what a brand is, and few consumers do not have a few favorite brands for which they will pay a premium price or exert extraordinary effort to obtain. Consumers routinely talk about “loving” a brand or feeling incomplete without a specific brand. Such comments reflect more than just familiarity or loyalty; they suggest a deep emotional attachment.
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Nov 27, 2024 | 
brandingstrategyinsider.com | David Stewart |Walker Smith |Derrick Daye
The recent criticism of the new advertising for Jaguar has focused attention on when repositioning of a brand is necessary and effective. The positioning of a brand is defined by the psychological space the brand occupies in the minds of consumers: the unique identity of the brand in terms of what it is (and is not), what value it provides, and how it differs from competitors.
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Oct 23, 2024 | 
route-fifty.com | David Stewart
Quantum technology has the potential to revolutionize business sectors ranging from health care to cybersecurity. While private sector and federal government initiatives have driven much of the innovation, states are also recognizing the emerging technology’s possibilities. Indiana's strategic ascent in the quantum field is a testament to its visionary policymaking and robust collaborative efforts.
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Oct 14, 2024 | 
brandingstrategyinsider.com | David Stewart |Steve Wunker
An influential stream of thought in marketing is that all products have elements of service products and that thinking about even tangible products as service offerings can promote creative new thinking. This is not such an odd notion upon reflection. The can of beans that is served at the family dinner is a tangible product, but it also includes and replaces some service activities. Harvesting, preparation and canning are all service activities contained in the can.
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Sep 4, 2024 | 
brandingstrategyinsider.com | David Stewart |Joan Kiddon
Strong brands produce significant, sustainable value for the firm. There is no real debate about this fact. The value of a brand can also be readily measured: it is the price premium the brand commands relative to a comparable unbranded product. And, unlike other easily imitated product or service differences, like quality and price, a brand is unique to the firm that offers it. Thus, it is not surprising that Boards and CEO’s seek to build brands and maintain brands over time.
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Jun 12, 2024 | 
brandingstrategyinsider.com | David Stewart |Pamela Danziger
Consumer tastes change; technology progressives, sometimes in highly disruptive ways; and competition evolves. In short, the world changes. One implication of such change is that products and services which may have once been successful become less so or even unnecessary and irrelevant. The challenge for businesses and their managers is how best to respond by modifying product offerings to effectively respond to such changes.
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Mar 18, 2024 | 
brandingstrategyinsider.com | Dan White |David Stewart
Corporate growth often depends on a company building or buying multiple brands. These may exist within one or several product categories. Such a strategy can provide economies of scale. It also reduces risk. If one brand is struggling to grow, profits can be diverted to brands or categories with greater growth potential. Volkswagen Group, for example, owns many car brands. These include Skoda, SEAT, Volkswagen, Audi, Porsche, Lamborghini and Bentley. This allows Volkswagen to dominate the car industry.
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Jan 11, 2024 | 
brandingstrategyinsider.com | Larry Light |David Stewart
One overlooked area in brand-business learning is the necessity for creating and implementing a brand-business architecture policy. Why is a brand-business architecture policy necessary? A brand-business architecture policy defines how the brand-businesses in your portfolio relate to each other. A brand-business architecture policy is an identity approach needed to define the roles of brand-businesses in the branded portfolio.
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Dec 13, 2023 | 
portableplants.com | David Stewart
2023 has been a great year in crushing and screening. We hold regular teleconferences with our dealers, and they report business has been strong all year and shows no signs of slowing down as we head into 2024. We will build and ship a record number of machines this year, and we are booked well into 2024. So we are definitely bullish on the year ahead. That being said, there are a few common issues of concern to our dealers, our suppliers and even the competitors we speak with on occasion.
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Dec 1, 2023 | 
medium.com | David Stewart
As a former Division I competitive swimmer, my journey from the pool to the world of programming led me to develop “Terminal Swimmer,” a unique swimming simulation game. This project represents the confluence of my deep-rooted passion for swimming and my burgeoning interest in coding, a skill I learned during my undergraduate years at Notre Dame but have recently been honing through MOOC platforms like Codecademy.
