Debayan Paul

1 month ago | sprinklr.com | Debayan Paul

You’re leading a company that’s doing well: solid products, a growing team, and loyal customers. But the market around you? It’s shifting constantly. Competitors are changing strategies overnight, launching new features, and trying bold messaging. Suddenly, what worked yesterday feels outdated today.

1 month ago | sprinklr.com | Debayan Paul |Swaraj Prasad

Your campaigns — marketing or otherwise — are only as successful as the lessons you took away from the past campaigns. Without data attesting to your wins and losses, attributing ROI, or drawing business insights from campaigns becomes ambiguous and unreliable. This is where campaign analytics come into the picture. If you have decided to double down on your campaign analytics and draw quantifiable insights from your marketing efforts, you’re in the right place.

1 month ago | sprinklr.com | Debayan Paul

Acting on feedback — not just collecting it — is what truly moves the needle on customer satisfaction, retention, churn reduction and ROI. But those gains depend on turning feedback into real, tangible changes. Handling a handful of comments on isolated channels is easy: your team can reply, pass insights along, and close the loop manually.

2 months ago | sprinklr.com | Debayan Paul

Why are Nike or Adidas the first brands millions think about when it comes to sports and athleisure? Why does Apple command the “premium” in mobile devices, and why do you think nine out of 10 most valuable brands trust Sprinklr for social and customer experience management?  Customers decide on a brand based on its reputation and public image. Seventy-eight percent of B2B customers prefer content from brands they trust.

2 months ago | sprinklr.com | Debayan Paul

More than 50% of Americans read reviews before choosing a brand. As a business owner, you cannot just listen to the customer's voice —you have to act on it to ensure feedback converts into tangible improvements which then show up as positive reviews! A voice of customer strategy ensures that solicited and unsolicited feedback from customers doesn’t fade into oblivion.