Swaraj Prasad

1 month ago | sprinklr.com | Debayan Paul |Swaraj Prasad

Your campaigns — marketing or otherwise — are only as successful as the lessons you took away from the past campaigns. Without data attesting to your wins and losses, attributing ROI, or drawing business insights from campaigns becomes ambiguous and unreliable. This is where campaign analytics come into the picture. If you have decided to double down on your campaign analytics and draw quantifiable insights from your marketing efforts, you’re in the right place.