Debbie Green

Dec 5, 2023 | mediacatmagazine.co.uk | Allen Adamson |Adele Walton |Debbie Green |Jan Mattassi

This piece below is an excerpt from Allen P. Adamson’s book, Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage (2023). Asking the right questions, involves more than just, well, asking questions. Making sure the questions come from different areas and approaches is key. Many years ago, I worked with Pizza Hut on its branding. Business was pretty good, and we were doing research on how to strengthen the brand further.