Deborah Kotob

Dec 9, 2024 | 2020mag.com | Deborah Kotob

By Deborah Kotob, ABOMThis article shares highlights from IOT’s Tina Lahti and Kari Knapp’s presentation on “AI in the Optical Industry – How it Applies to Emerging Leaders. The presentation covered the topic of AI from a historical perspective, including controversies, challenges, dystopian fears but with an eye to the future, and how the optical industry and patients will benefit.

Dec 9, 2024 | 2020mag.com | Deborah Kotob

As we approach the end of the year, I want to dedicate this final column to our incredible team of freelance and contributing editors for 20/20 Pro to Pro. Their consistently outstanding submissions have allowed us to provide you with valuable continuing education and insightful articles on a wide range of topics that matter to the optical community.

Oct 23, 2024 | 2020mag.com | Deborah Kotob

October is World Blindness Awareness month. According to the World Health Organization (WHO), every person who lives long enough will experience at least one eye disease or disorder in their lifetime. An estimated 2.2 billion people suffer from blindness or visual impairment worldwide. Knowing what visual changes to expect is helpful as we age and as we help our aging parents deal with increased visual impairment. There are many age related changes that impact vision.

Sep 16, 2024 | 2020mag.com | Preston Fassel |Deborah Kotob

By Preston Fassel, ABOCHumans are narrative beings. From the oral storytellers of antiquity like Homer, to the earliest novels Asinus Aureus and The Tale of Genji, people have used narrative to connect themselves to one another and the world. This is why some of the most successful advertising campaigns have relied on fictional characters and tales. Bland, uninteresting commercials that simply present a product quickly fade from memory.

Sep 16, 2024 | 2020mag.com | Deborah Kotob

By Deborah Kotob, ABOMTwo things are a challenge for optical practices, new optician training and reducing dreaded non-adapts and remakes, which are common in first-time progressive lens wearers and prior non-adapts. Progressive lens designs that help mitigate the non-adapt risk are highly prized by new and seasoned opticians, as it allows them to dispense with greater confidence, even under challenging fitting conditions.