Preston Fassel

Sep 16, 2024 | 2020mag.com | Preston Fassel |Deborah Kotob

By Preston Fassel, ABOCHumans are narrative beings. From the oral storytellers of antiquity like Homer, to the earliest novels Asinus Aureus and The Tale of Genji, people have used narrative to connect themselves to one another and the world. This is why some of the most successful advertising campaigns have relied on fictional characters and tales. Bland, uninteresting commercials that simply present a product quickly fade from memory.

Aug 21, 2024 | 2020mag.com | Preston Fassel

By Preston FasselRecently, I marveled at how we’re living in an unprecedented time of optical diversity. Whereas past eras can be identified by the most popular frames of the time—Browlines for the 40s-50s, zyls in the 60s, aviators/giant wire rims for the 70s, etc.—anyone looking back at photos of the late 2010s and New 20s would be hard pressed to identify the look of the age.

Jul 23, 2024 | 2020mag.com | Preston Fassel

By Preston Fassel It sounds like a scene out of one of those Tex Avery “[Blank] of Tomorrow” satirical cartoons created in the 40s and that ran into eternal syndication on local TV stations into the 80s. A family walks into their local dispensary to pick up a pair of glasses, or perhaps have an adjustment made. “Oh, but wait,” a strong-jawed authority figure in a lab coat says.

May 13, 2024 | 2020mag.com | Preston Fassel

By Preston FasselAs much of the country warms up to the point that it’s comfy to go outdoors again, you’ll be seeing more and more kiddos coming in to be outfitted for football, baseball, soccer, lacrosse, or other field sports. This is why it’s important to have an adequate supply of frames on hand to suit your patients’ needs. This not only means frames that are comfortable and meet safety standards but are flattering to your patient as well.

May 8, 2024 | 2020mag.com | Preston Fassel

By Preston FasselDiscussing men’s eyewear has long been a passion of mine. While advertisers were able to help women overcome the stigma of wearing visual correction by reinventing glasses as a fashion accessory, it took a lot longer for the same notion to catch up to men. It’s understandable. While a sharp suit and a natty tie used to be aspirational staples for many American men’s’ wardrobes, at some point in the 20th century, dressing well for men became associated with a different stereotype.