Preston Fassel

Dallas

Author and Freelance Writer at Freelance

2x @ippyawards winner. Author of Beasts of 42nd Street from @CemeteryDance and lotsa other grody fun at @enpocalypsepub. Fassel=Fossil Rep: @YRGPartners

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Articles

'Love Me Deadly': A Bizarre Exploitation Film About Love and Necrophilia [Celluloid Purgatory]

1 month ago | dreadcentral.com | Preston Fassel

Welcome to Celluloid Purgatory, your friendly neighborhood video store (er, column), offering the finest in unseen, underseen, forgotten, and obscure films of yesterday and today. From the grindhouse to the drive-in to the movie your neighbor shot on VHS and beyond, store manager Preston Fassel hopes to offer you recommendations that will broaden your horizons even as they melt your mind. The argument about high-versus-low art has existed for as long as there’s been art to criticize.
Hindsight is 20/20: Optical Excellence in the Civil Rights Movement

2 months ago | 2020mag.com | Preston Fassel

By Preston FasselFebruary is black history month, which means it’s time to honor some of the key figures in America’s long history of struggles for Civil Rights. While many of the key players and their achievements are common knowledge, there’s an aspect of their lives that rarely gets much discussion in the historical discourse: their relationship with eyewear.
Forge Connection with Brand Storytelling

Sep 16, 2024 | 2020mag.com | Preston Fassel |Deborah Kotob

By Preston Fassel, ABOCHumans are narrative beings. From the oral storytellers of antiquity like Homer, to the earliest novels Asinus Aureus and The Tale of Genji, people have used narrative to connect themselves to one another and the world. This is why some of the most successful advertising campaigns have relied on fictional characters and tales. Bland, uninteresting commercials that simply present a product quickly fade from memory.
Amor Browlines

Aug 21, 2024 | 2020mag.com | Preston Fassel

By Preston FasselRecently, I marveled at how we’re living in an unprecedented time of optical diversity. Whereas past eras can be identified by the most popular frames of the time—Browlines for the 40s-50s, zyls in the 60s, aviators/giant wire rims for the 70s, etc.—anyone looking back at photos of the late 2010s and New 20s would be hard pressed to identify the look of the age.
Robot Glasses

Jul 23, 2024 | 2020mag.com | Preston Fassel

By Preston Fassel It sounds like a scene out of one of those Tex Avery “[Blank] of Tomorrow” satirical cartoons created in the 40s and that ran into eternal syndication on local TV stations into the 80s. A family walks into their local dispensary to pick up a pair of glasses, or perhaps have an adjustment made. “Oh, but wait,” a strong-jawed authority figure in a lab coat says.
It’s Sports Time, Kids!

May 13, 2024 | 2020mag.com | Preston Fassel

By Preston FasselAs much of the country warms up to the point that it’s comfy to go outdoors again, you’ll be seeing more and more kiddos coming in to be outfitted for football, baseball, soccer, lacrosse, or other field sports. This is why it’s important to have an adequate supply of frames on hand to suit your patients’ needs. This not only means frames that are comfortable and meet safety standards but are flattering to your patient as well.
The Golden Age of Men’s Eyewear

May 8, 2024 | 2020mag.com | Preston Fassel

By Preston FasselDiscussing men’s eyewear has long been a passion of mine. While advertisers were able to help women overcome the stigma of wearing visual correction by reinventing glasses as a fashion accessory, it took a lot longer for the same notion to catch up to men. It’s understandable. While a sharp suit and a natty tie used to be aspirational staples for many American men’s’ wardrobes, at some point in the 20th century, dressing well for men became associated with a different stereotype.
A History of Comfort in the Sun

Apr 10, 2024 | 2020mag.com | Preston Fassel

By Preston FasselIt's a sunny day in Rome, 65CE, and you're in the stands at the Circus Maximus (not the Colosseum; that won't be built until 80). As you watch the Gladiators battle, you glance towards the Emperor's box and notice a peculiar sight. There, seated in his box, Nero himself is observing the contest, not with his naked eye, but rather through large, cut emeralds.
The Future of Eyewear Is Now: Smart Glasses with Alexa

Mar 12, 2024 | 2020mag.com | Preston Fassel

By Preston Fassel Alexa has become an integral part of many people’s day-to-day lives, from helping you stay organized and entertained with the best music, podcasts and audiobooks from your favorite providers to controlling smart home devices. In our fast-paced, digitally-driven lifestyles, one of the things we look for is products and technologies that simplify our lives, and smart glasses with Alexa can do just that.
ZEISS SmartLife Young Lenses: A Lens for Digital Natives

Mar 3, 2024 | 2020mag.com | Preston Fassel

By Preston Fassel It’s undeniable that we live in an age of digital natives—children who have only ever grown up in a world replete with technology. While the phrase has always seemed a little strange to me (it sounds like an alien species from one of the cheesier episodes of the original run of “Star Trek”), it describes a real phenomenon.